When Intent And Content Align, Online Ads Suck A Whole Lot Less
InfoChachkie
MAY 14, 2012
When we initially invested in DataPop in 2010, we placed a bet on a serially successful team that had grown up together at DoubleClick, Yahoo! We believed they would create the next generation of search tools, even if none of us could specifically articulate how those innovations would ultimately manifest themselves.
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