Viant Launches IPO
socalTECH
FEBRUARY 1, 2021
The company's long history--it was founded in 1999--includes the acquisition of MySpace in 2011, a 60% acquisition by Time Inc. Viant got its start as Specific Media. Viant is led by technology veteran Tim Vanderhook, who founded Viant with brothers Chris and Russ. in 2018, and the acquisition of Adelphic in 2017.
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