Remove 2012 Remove Advertising Remove Customer Remove Metrics
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Interview with Scott Cannon, CEO of BigRentz

socalTECH

Scott Cannon: We started in 2012, when it was basically a couple of people on a telephone and the yellow pages. They were putting online advertisements through Google Ads to solicit people to rent equipment, who could not figure it out on their own. From a customer standpoint, though, it's pretty clear. So where are you now?

Startup 174
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Squabbler Launches New Features To Power Video Engagement

Tech Zulu Event

Customized content. Done so by allowing them the ability to build and customize modules, embed them throughout their web properties, and identify quality user generated video content to publish through the Squabbler platform. The publishers using Squabbler are able to create, customize and deploy vidoes in less than 5 minutes.

Metrics 79
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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. As companies get this initial customer feedback on their product they start to have to ask harder questions about unit economics: How much does it cost us to acquire a new customer?

Startup 286
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It’s Morning in Venture Capital

Both Sides of the Table

But in 2012 a visit to any major college in America will show you the massive increase in aspirations of our young talent to become the next Mark Zuckerberg and build a future Facebook. So it is unsurprising that an over-funding environment and the commensurate returns hangover would have lasted until about – well – 2012.