InfoChachkie
JULY 30, 2012
I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Thus, I was inspired when I heard about the impact collaboration-in-the-cloud innovator Central Desktop made at the April 2012 San Francisco ad:tech conference.
InfoChachkie
FEBRUARY 25, 2013
Tool Users - Startups often have a long gestation period in which the team is in discovery mode, defining the company's value proposition, target market, pricing, business model, etc. Unfortunately, the 2012 QS TopMBA.com Applicant Survey notes that, on average, MBAs expect to earn $153,000 upon graduation.
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InfoChachkie
MARCH 4, 2013
By 2012, total sales exceeded 50 million copies and founding band member Roger Waters was cited by Forbes as the second highest paid musician of the year, pulling in $88 million. Unfortunately, successful musicians seldom have the luxury of market testing their subsequent albums. Pay To Play. Share and Enjoy.
Tech Zulu Event
FEBRUARY 21, 2012
Fanzila , a startup that makes it easy to turn your Facebook pages into mini websites with blogs, contests, photo galleries and more, has just added ”Contact Us,” “About Us,” and RSS apps to its offering. But what’s more noteworthy is how Fanzila is spreading the word. Fanzila-powered blogs are not eligible.
InfoChachkie
JUNE 11, 2012
HIGHEST DEGREE OBTAINED BY AMERICA'S 400 RICHEST PEOPLE Source: Forbes Magazine, Jan 2012. According to a January 2012 Forbes article, nearly 16% of the 400 most affluent Americans do not have a college degree. When one considers the 400 richest people on the entire planet, the percentage of non-college graduates doubles.
InfoChachkie
JULY 18, 2012
From a marketing partnership with Verizon, to producing our own radio shows on CBS and ABC and finally, a Costco rollout; the company’s management worked tirelessly to find solutions to maintaining growth and profitability, critical components of any business. In May of 2012, sales dropped drastically. We sought capital just in case.
InfoChachkie
JANUARY 14, 2013
Selling the future can be effective, as long as it does not result in a prospect postponing their purchase, waiting for the promised features to be created and vetted by the market. Image Sources: Randy - Copyright © 2012 Discovery Communications, LLC, Monte - ©2012Tribune Media Services, Inc. Sales Training With Benefits.
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