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Fan Appz Launches Personal Marketing Platform To Help Brands Convert Fans Into Loyal Customers

Tech Zulu Event

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

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How Well Versed Are You In Startup Investor Jargon?

Startup Professionals Musings

After viewing your slide deck, if investors are still interested in your startup, they will ask for a deep-dive meeting to drill in on any hard questions before commencing due diligence. This term is used to describe non-traditional ways to incent growth such as social-media and viral marketing. Sweat equity.

Startup 57
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Identifying Pain in the First Step in a Sales Process – Here’s How

Both Sides of the Table

In my first enterprise software company we developed a methodology for sales that we called PUCCKA. Take for example the years 2010-2012 where every brand out there seemed to be buying Facebook “Likes.” This article initially appeared on Inc. Click here. This post is about the “P” or pain.

Sales 367
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5 things Silicon Valley gets wrong about Southern California

SoCal Delicious

Streaming media. Social media. Social networking. Social games. August 24, 2012 10:24 AM. Qualcomm CEO Paul Jacobs was named one of Fortune’s 10 Brilliant Technology Visionaries for 2012 alongside the great and powerful Oz’s of Apple and Google. October 20, 2012 1:57 PM. Renewable energy.

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The Future of Couponing | How Social-Local-Mobile has Changed the Game

Tech Zulu Event

The industry had seen unprecedented growth in the past decade due to a combination of factors, one of which was the United States’ economic recession. Due to the combination of these factors, marketers began to more heavily fund digital platforms. It has been predicted that this method will continue to increase in popularity in 2012.

Mobile 85
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Silicon Beach Fest Celebrates Tech Startups and Hollywood in LA | Pics, Highlights and What’s Next!

Tech Zulu Event

The first-ever Silicon Beach Fest attracted more than 2,000 attendees from LA, San Francisco, San Diego, Santa Barbara, New York, Toronto, and London to celebrate LA startups and entertainment with panels, parties, pitch fests, hackathon, and beach games: volleyball, basketball and surfing lessons in Santa Monica and Venice on June 21-23, 2012.

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How to Talk to a Journalist When You Only Have 30 Seconds

Tech Zulu Event

In this article the focus will be on how to successfully attract media attention. In order to prepare for TechCrunch Disrupt 2012 I reviewed company bios via the official site and read taglines that said “cool” rather than what the company does. 1 Pre Planning.

Press 97