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Here Is What You Missed At VidCon 2013

InfoChachkie

A version of this article previously appeared in Forbes. If you were not walking the halls of the Anaheim Convention last week, you missed a whole lot at the VidCon 2013. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Filling The Screen. Never heard of VidCon?

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Remember The Phone Company? It’s Back And It’s Called Facebook

InfoChachkie

A version of this article previously appeared on Forbes. Yet, that’s exactly who the Atlantic called out in an article last week (along with Apple), and they’re right. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Quick - name a phone company. Yep, Facebook is a phone company.

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Rebranding Should Be Driven By Growth, Not Desperation

InfoChachkie

A version of this article previously appeared on Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! As Wired magazine pointed out in a January 2013 article , "It’s a Hail Mary pass for a company that held 44.5 A Band-Aid On A Gushing Artery.

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Vision, School, & Work | Interview with Jim Farley CMO Ford Motors

Tech Zulu Event

All photos are taken from the 2013 LA Auto Show. Facebook, mobile advertising agencies, even Pinterest and Twitter (though they’re not directly related to automotive). With automotive, advertising has always been a huge vertical (beverages, food, etc.). “Digital marketing turned the art of advertising into a science.”