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Rebranding Should Be Driven By Growth, Not Desperation

InfoChachkie

A version of this article previously appeared on Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! As Wired magazine pointed out in a January 2013 article , "It’s a Hail Mary pass for a company that held 44.5 A Band-Aid On A Gushing Artery.

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Should Startups Announce Their Funding?

Both Sides of the Table

Over the past couple of years I’ve written down some of my thoughts and it’s started to add up enough that I’ve now created a new tab on this blog with PR related articles on the topic. But in 2013 it can also simply be, “Company X raises $2.2 I will add to this as I write more in the coming weeks on the topic.

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Here Is What You Missed At VidCon 2013

InfoChachkie

A version of this article previously appeared in Forbes. If you were not walking the halls of the Anaheim Convention last week, you missed a whole lot at the VidCon 2013. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Filling The Screen. Never heard of VidCon?

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The Most Interesting Online Video Trend

Both Sides of the Table

This article originally appeared on TechCrunch. For those who still don’t know the origins, the Harlem Shake started as a small skit from a YouTuber named Filthy Frank (10 million views as of this writing) on January 30, 2013. With our second screen we suddenly have … participation. million views).

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Remember The Phone Company? It’s Back And It’s Called Facebook

InfoChachkie

A version of this article previously appeared on Forbes. Yet, that’s exactly who the Atlantic called out in an article last week (along with Apple), and they’re right. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Quick - name a phone company. Yep, Facebook is a phone company.

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Vision, School, & Work | Interview with Jim Farley CMO Ford Motors

Tech Zulu Event

All photos are taken from the 2013 LA Auto Show. Automotive, marketing, ad serving, navigation, visions of sponsored ads and commercials appear in my head – as you’re driving to your destination, countless commercials and pings show up on your navigation screen for nearby restaurants and businesses.

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myLINGO | Connecting Non-English Speakers with the Movies

Tech Zulu Event

OP: myLINGO is a smartphone app where you can select and download an audio track of a movie in your preferred language and go to the theatre and have that audio track synchronize to the movie playing on the screen. You and your brother recently launched the myLINGO app alongside Pantelion’s film Cesar Chavez.

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