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Here Is What You Missed At VidCon 2013

InfoChachkie

A version of this article previously appeared in Forbes. If you were not walking the halls of the Anaheim Convention last week, you missed a whole lot at the VidCon 2013. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Filling The Screen. Never heard of VidCon?

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Remember The Phone Company? It’s Back And It’s Called Facebook

InfoChachkie

A version of this article previously appeared on Forbes. Yet, that’s exactly who the Atlantic called out in an article last week (along with Apple), and they’re right. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Quick - name a phone company. Yep, Facebook is a phone company.

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Rebranding Should Be Driven By Growth, Not Desperation

InfoChachkie

A version of this article previously appeared on Forbes. In contrast, companies that are rapidly growing often rebrand in order to more accurately reflect the expanded scope of their target market and product set. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Jimmy To James.

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Should Startups Announce Their Funding?

Both Sides of the Table

Over the past couple of years I’ve written down some of my thoughts and it’s started to add up enough that I’ve now created a new tab on this blog with PR related articles on the topic. If you believe you have a market-leading position in your product space I would worry a bit less about it. ” Why?

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The Most Interesting Online Video Trend

Both Sides of the Table

This article originally appeared on TechCrunch. For those who still don’t know the origins, the Harlem Shake started as a small skit from a YouTuber named Filthy Frank (10 million views as of this writing) on January 30, 2013. And the fan producers all help market your show because they too want the attention.

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myLINGO | Connecting Non-English Speakers with the Movies

Tech Zulu Event

OP: myLINGO is a smartphone app where you can select and download an audio track of a movie in your preferred language and go to the theatre and have that audio track synchronize to the movie playing on the screen. All these efforts were to figure out what it would take to put something like this in the market.

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Vision, School, & Work | Interview with Jim Farley CMO Ford Motors

Tech Zulu Event

All photos are taken from the 2013 LA Auto Show. ” CHANGING THE FACE OF AUTOMOTIVE MARKETING. 2) “The second piece is the transformation of marketing thanks to the digital media companies. Jim continues our discussion with his thoughts on privacy and how it relates to advertising and marketing.