Both Sides of the Table

NOVEMBER 14, 2017

There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. As companies get this initial customer feedback on their product they start to have to ask harder questions about unit economics: How much does it cost us to acquire a new customer?

Startup 286

Startup Technical Review Customer Custom 286

Startup Professionals Musings

FEBRUARY 5, 2017

Frame the way you want to change the world, and make it about the customer. Decide what to measure and create metrics. Make sure your measurements are customer-oriented, as well as focused on internal processes. Design your invisible competitive advantage. Marty Zwilling First published on Huffington Post on 02/04/2017.

Startup 81

Startup Metrics Organization Ideas 81

Startup Professionals Musings

JANUARY 30, 2017

In fact, I can condense the sum of my business experiences into eight key disciplines: Start with a total and ongoing customer focus. Don’t assume anything until you have done market research and listened to real customers. Then assume the customers will change over time, so never stop listening.

Ideas 72

Ideas Startup Metrics Entrepreneur 72

Startup Professionals Musings

JULY 31, 2017

“Sleeping giants do wake up,” I always say, to remind new business owners that nobody cares what you do when you are not a threat, but when you get some real traction with customers, competitors will come out of the woodwork with a vengeance. You need quantified value for customers to see, feel, and pay for.

Metrics 58

Metrics Resource Startup Training 58

Startup Professionals Musings

APRIL 7, 2017

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her classic book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

FEBRUARY 24, 2017

From his own successes and failures in this domain, he explains how the rules and customer expectations have changed in today’s world, and he offers some practical guidance on how to survive in this new world. Flexible business models, including value-based pricing, bundling, and custom proposals are the places to begin.

Social Media 56

Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

DECEMBER 10, 2017

It’s the same for customers and products, where analytics have long proven their value. Efficiency in the workplace is the time it takes to do something, but it can ignore work quality and customer impact. Use data analysis and metrics to measure for results. Marty Zwilling First published on Huffington Post on 12/09/2017.

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Tool Entrepreneur Statistics Metrics 53