Startup Professionals Musings

FEBRUARY 27, 2019

Today, customers and future managers put a higher value on relationships, and expect to know you from industry conferences, social media, or recommendations from peers. Use blogging, outside publication, and speaking or mentoring opportunities to establish credibility and stand out above peers. Walk away from a bad role or customer.

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Startup Professionals Musings

DECEMBER 8, 2017

Based on my experience as an angel investor and a mentor to dozens of entrepreneurs, having no business plan is the quickest way to define yourself as just a dreamer, or at best a hobbyist. Providing your product or service free to customers may sound attractive in marketing materials, but you need revenue sources to survive.

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Startup Professionals Musings

MARCH 10, 2017

In my role as a mentor to entrepreneurs, I often recommend attacking bad habits and efforts to improve using the six basic strategies outlined by the authors. Be honest with yourself about small habits you have which may irritate your direct reports, coworkers, or customers. Marty Zwilling First published on Inc.com on 02/22/2017.

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Startup Professionals Musings

MARCH 17, 2017

Based on my current role as a mentor to entrepreneurs, I will paraphrase and recommend Whiddon’s top techniques in business terms: Build an image of likability and rapport. In today’s customer context, you can foster rapport by dressing like them, making every effort to look attractive, offering compliments, and listening intensely.

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Social Media Customer Custom Entrepreneur 58

Startup Professionals Musings

AUGUST 7, 2017

That means that you need to overtly market yourself, rather than wait and hope that the right people or customers will find you. In my long-time role as a mentor and business advisor, I still see too many people who are waiting to be found as a candidate for their dream role, or waiting for investors to find their startup.

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Startup Professionals Musings

MAY 26, 2017

These authors bring a wealth of experience in this domain from their workshops, writing, and lecturing on business leadership worldwide. Trust is the key to productive relationships, and relationships with peers, constituents and customers are key to great businesses. Marty Zwilling First published on Huffington Post on 05/24/2017.

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Activity Entrepreneur Mentor Writing 55

Startup Professionals Musings

DECEMBER 24, 2017

As a mentor to aspiring entrepreneurs, the most common question I get is, “I want to be an entrepreneur -- how do I start?” You have to enjoy working with people -- partners, customers, investors and more -- as well as products to start a business. Marty Zwilling First published on Huffington Post on 12/23/2017.

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