2017 Customer Metrics Technical Review 
socalTECH
DECEMBER 20, 2017
Read on for our top posts from 2017! ?? Anyone could submit an idea, and others in the customer community could participate by upvoting and commenting on the ideas they liked best! In the meantime, we’ll continue publishing thoughts and ideas we’ve learned from great product managers here. Still prioritizing features in a spreadsheet?
Startup Professionals Musings
AUGUST 4, 2017
Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.
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Both Sides of the Table
NOVEMBER 14, 2017
Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it.
Startup Professionals Musings
JANUARY 30, 2017
In fact, I can condense the sum of my business experiences into eight key disciplines: Start with a total and ongoing customer focus. Don’t assume anything until you have done market research and listened to real customers. Then assume the customers will change over time, so never stop listening.
Startup Professionals Musings
APRIL 7, 2017
But the reality is that sellers are no longer in charge of the customer buying process. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. The best way to do this is with real customer interviews.
Startup Professionals Musings
APRIL 17, 2017
Of course, nobody really knows all of what tomorrow will bring, in terms of globalization, digital technology, or demographic shifts, but most experts agree that certain elements are already obvious, and things must be done today to get your business ready in time. Data technology facilitates more fact-based decisions.
Startup Professionals Musings
FEBRUARY 24, 2017
From his own successes and failures in this domain, he explains how the rules and customer expectations have changed in today’s world, and he offers some practical guidance on how to survive in this new world. They expect reviews and testimonials from other clients. Marty Zwilling First published on Inc.com on 02/09/2017.
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