socalTECH

DECEMBER 28, 2020

As brick-and-mortar businesses closed and re-opened at limited capacity, our team of digital marketing strategists updated hours on more than 1.3 MomentFeed clients were well-positioned to amp up their digital presence and continue to remain visible online, even when consumers weren't passing by their store offline.

Technical Review 140

Technical Review Software Review Organic Search Startup 140

Startup Professionals Musings

OCTOBER 27, 2021

Here is my list of key principles for creating and capitalizing on a balanced focus as a business professional or an entrepreneur: Start by marketing your vision and purpose. Too many entrepreneurs I know start by highlighting their new technology , and assume that it will sell itself. Every balanced leader does marketing early.

Technical Review 133

Technical Review Satisfaction Metrics Startup 133

Startup Professionals Musings

NOVEMBER 10, 2021

Always use multiple methods, including verbal and written, for defining an assignment, including accountability, with checkpoints and follow-up from you along the way. Make sure that metrics and goals are set up front, and not modified as the project progresses. Marty Zwilling First published on Inc.com on 10/27/2021.

Startup 132

Startup Training Metrics Examples 132

Startup Professionals Musings

NOVEMBER 1, 2021

Accept the fact that change is normal, and is probably the reason you saw an opportunity to start your business in the first place. Rather than get angry and upset, fall back to your initial process for evaluating markets, customer needs, and financial implications. Marty Zwilling First published on Inc.com on 10/18/2021.

Mentor 127

Mentor Satisfaction Customer Custom 127

Startup Professionals Musings

APRIL 28, 2021

Almost every entrepreneur and new business owner I mentor is certain that his/her idea has a very high probability of success, and all find it hard to believe that ninety percent of startups ultimately fail. Pivot early, as required, to tune your features and marketing to meet the market and technical realities.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Startup Professionals Musings

OCTOBER 29, 2021

Studies have shown that work productivity is related to a happier work culture , and customer satisfaction and loyalty are also dependent on the culture. Use marketing, blogging, and industry conferences to get the message out. The stigma of a clunky desktop today can easily lower worker engagement and satisfaction.

Satisfaction 108

Satisfaction Outsource Study Platform 108

Startup Professionals Musings

DECEMBER 22, 2021

Happy customers quickly become your biggest advocates, today reaching far beyond friends and family, and they make traditional marketing efforts pale in comparison for growth, loyalty, and new customer acquisition costs. Marty Zwilling First published on Inc.com on 12/08/2021. Use metrics to assess needs and growth economics.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

JUNE 23, 2021

As a consumer, I rarely pay attention to your marketing pitch, but I certainly always remember a exceptionally positive total experience with your team, based on a memorable set of interactions from first contact to discussions with friends. Today is the time to start down that road. Incent and reward employees who delight customers.

Customer 147

Customer Custom Technical Review Metrics 147

Startup Professionals Musings

AUGUST 11, 2021

Most of you aspiring entrepreneurs probably have long searched for that special idea that will catapult you and your startup to success. You can learn to be an entrepreneur by working in a startup, talking to peers, and mentoring. With innovative startups, every new one is a new challenge.

Entrepreneur 171

Entrepreneur Ideas Examples Satisfaction 171

Startup Professionals Musings

JANUARY 29, 2021

Whether it be in person, on the phone, or implied in your marketing, your people and their engagement level is the key driver of customer loyalty, advocacy, and sales growth. You need their full support in today’s rapidly changing market. That takes less time and gives everyone greater satisfaction.

Satisfaction 154

Satisfaction Demand Resource Competition 154

Startup Professionals Musings

SEPTEMBER 8, 2021

As a long-time business advisor, and an investor in startups along the way, I’m always on the lookout for an entrepreneur who is responding first to a problem in the marketplace , rather than bringing a new technology to the market, assuming it will find a problem to solve. There is no better time than today to start.

Activity 132

Activity Entrepreneur Social Media Satisfaction 132

Startup Professionals Musings

SEPTEMBER 3, 2021

You need to be visible in marketing efforts, viral videos, and interactions with key customer segments. Be self-starting and tenacious on key challenges. Every business leader must be the role model for tackling problems and never giving up until they are resolved, without playing the victim, placing blame, or not making a decision.

Mentor 145

Mentor IBM IBM Social Media 145

Startup Professionals Musings

JULY 16, 2021

Some of us are proud to be technologists, while others love marketing or team building. It allows you to change and learn as the market evolves, and your business needs change. The ability to anticipate market changes, and build strong relationships is itself a key skill and mindset that every leader needs.

Mentor 174

Mentor Satisfaction Competition Marketing 174

Startup Professionals Musings

DECEMBER 1, 2021

The recent world-wide health pandemic has highlighted again how fast things can and do change in the environment today, and it’s up to you to make sure your business can survive and thrive in this new world. Purpose-driven companies like Airbnb, Patagonia, and TOMS, have shown increased returns by up to 400 percent.

Examples 128

Examples Social Media Summary Satisfaction 128

Startup Professionals Musings

OCTOBER 6, 2021

In many cases, the challenge may just be your ability to market yourself, and what you know. It may be time for you to start your own blog, write a book, or volunteer as a speaker at public events in your domain. The more you use your new-found leadership ability, the greater will be your satisfaction and confidence.

Entrepreneur 132

Entrepreneur Course Satisfaction Guide 132

Startup Professionals Musings

MAY 21, 2021

Start with your own story, the mission of your business, and how to make everyone in your domain, including customers, into advocates and teachers. The result is a new level of productivity, loyalty, and personal satisfaction for you as well as everyone on your team. Marty Zwilling First published on Inc.com on 05/06/2021.

Technical Review 123

Technical Review Coach Satisfaction Mentor 123

Startup Professionals Musings

AUGUST 25, 2021

Successful entrepreneurs have to be people oriented, to solicit experts with various skills, including marketing, production, operations, and finance. Believe in the need for marketing and selling. If you enjoy wearing many different hats and are constantly learning new skills, you will get more satisfaction as an entrepreneur.

Entrepreneur 158

Entrepreneur Satisfaction Ideas Social Media 158