Startup Professionals Musings

JULY 13, 2022

You may feel good when that first burst of customers arrives, but don’t assume that “ word of mouth ” and those early adopters will grow your business to match your dreams of success. In these days of global competition via multiple channels, you need continuous marketing to find more customers. They won’t find you.

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Startup Professionals Musings

AUGUST 3, 2022

Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels. Amazingly, I still find that many small businesses still don’t use any social media, much less appear on a range of platforms.

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Marketing Social Media Mentor Conference 119

Startup Professionals Musings

MAY 16, 2022

I will highlight here just a few of the many lessons that they mention, and I also recommend, to get you started down the path to the satisfaction and success you dream about: Make sure some crazy ideas are added to your list. It does mean owning up to mistakes, pivoting, and really listening to customers, advisors, and industry experts.

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Startup Professionals Musings

MARCH 19, 2022

Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success. In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology. Marty Zwilling First published on Inc.com on 3/4/2022.

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Services Technical Review Social Media Case Study 121

Startup Professionals Musings

JANUARY 6, 2023

For example, a while back a passionate entrepreneur approached me with an innovative solution for reducing world hunger, but hadn’t focused on the fact that hungry people often don’t have any money, and governments are not easy customers. Find market evidence of customers with means who are willing to pay for a solution.

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Tips Startup Satisfaction Ideas 80

Startup Professionals Musings

DECEMBER 3, 2022

It’s been happening for some time, but business changes, accelerated by the recent pandemic, have highlighted the need for all of us to review our positions, image, and satisfaction at work. Use the same mindset with new team members and customers. Marty Zwilling First published on Inc.com on 11/19/2022.

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Social Media Summary Startup Mentor 125

Startup Professionals Musings

APRIL 16, 2022

by Donna Cutting, who is a globally-recognized guru on employee culture and optimizing customer service. In my experience, a healthy team is a prerequisite for a thriving business, innovation to meet market needs, and high customer loyalty. The recent pandemic and remote team members have made the focus on social even more critical.

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