Startup Professionals Musings

JULY 13, 2022

I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. At minimum, that requires a modern website, and visibility on relevant social media sites, likely including Facebook, YouTube, and Twitter.

Technical Review 142

Technical Review Social Media Conference Customer 142

Startup Professionals Musings

AUGUST 3, 2022

Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels. Amazingly, I still find that many small businesses still don’t use any social media, much less appear on a range of platforms.

Marketing 119

Marketing Social Media Mentor Conference 119

Startup Professionals Musings

MAY 16, 2022

I will highlight here just a few of the many lessons that they mention, and I also recommend, to get you started down the path to the satisfaction and success you dream about: Make sure some crazy ideas are added to your list. In these days of full communication through the Internet and social media, you can’t hide.

Startup 142

Startup Ideas Satisfaction Social Media 142

Startup Professionals Musings

MARCH 19, 2022

Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients. Just like consumers give top priority to peer feedback and experiences on social media or Yelp, you need to incent your clients to tell others about you and become your advocate.

Services 121

Services Technical Review Social Media Case Study 121

Startup Professionals Musings

DECEMBER 3, 2022

It’s been happening for some time, but business changes, accelerated by the recent pandemic, have highlighted the need for all of us to review our positions, image, and satisfaction at work. Marty Zwilling First published on Inc.com on 11/19/2022. Humility may be a virtue in some realms, but not today in business.

Social Media 125

Social Media Summary Startup Mentor 125

Startup Professionals Musings

MAY 20, 2022

They know how to communicate what they have to the best advantage, and generate more results and satisfaction for all parties. The end-result will be more business success and personal satisfaction from your lifestyle choice. Marty Zwilling First published on Inc.com on 5/6/2022. In business, your personal brand is key.

Satisfaction 116

Satisfaction Social Media Summary Entrepreneur 116

Startup Professionals Musings

NOVEMBER 5, 2022

In this age of millennials and social media, individual workers are more driven by the greater good, work-life balance, and peer culture, than by organizational pressures. Marty Zwilling First published on Inc.com on 10/20/2022.

Outsource 133

Outsource Training Organization Social Media 133