Startup Professionals Musings

MAY 16, 2022

Sometimes the hesitation I see is not just the qualms of starting and growing a business, but an actual inability to think big, chase dreams, or build a support community around you. Good brainstorming requires you to assemble a half-dozen of the right people who are not afraid to speak up and participate. No idea should go unspoken.

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Startup Professionals Musings

AUGUST 5, 2022

In my consulting work with small businesses and startups, I find that real teamwork is still a rare commodity. Fortunately, it’s a skill you can start to develop at any stage in your career, which will pay off now, as well as in future leadership roles. Marty Zwilling First published on Inc.com on 7/22/2022.

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Startup Professionals Musings

SEPTEMBER 7, 2022

Most of you business professionals that I know have at least thought about or talked about starting their own business, to get more control, make more money, or to get more satisfaction out of their life. As a mentor to young aspiring entrepreneurs , I often get asked for tips on a strategy to get started.

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Startup Professionals Musings

DECEMBER 3, 2022

It’s been happening for some time, but business changes, accelerated by the recent pandemic, have highlighted the need for all of us to review our positions, image, and satisfaction at work. Ramp up face-to-face time with key contacts. Marty Zwilling First published on Inc.com on 11/19/2022. Do I need new skills?”

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Startup Professionals Musings

JULY 13, 2022

I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. At minimum, that requires a modern website, and visibility on relevant social media sites, likely including Facebook, YouTube, and Twitter.

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Startup Professionals Musings

JANUARY 6, 2023

Over time, I have collected a list of new business attributes that go beyond the initial idea or solution, which often are more critical to long-term success and satisfaction. Here are some key ones that I find often overlooked in the passion of the moment or the rush to get started: Aim your innovations at real customer problems.

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Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

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