Startup Professionals Musings

SEPTEMBER 7, 2022

Most of you business professionals that I know have at least thought about or talked about starting their own business, to get more control, make more money, or to get more satisfaction out of their life. As a mentor to young aspiring entrepreneurs , I often get asked for tips on a strategy to get started.

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Startup Professionals Musings

DECEMBER 3, 2022

Since the start of the digital revolution several years ago, when the Internet and social media gave everyone instant access to you as well as your business, I have recommended personal branding as a basis for survival and thriving in this new world. Ramp up face-to-face time with key contacts. Do I need new skills?”

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Startup Professionals Musings

AUGUST 17, 2022

Your challenge is to fully promote your value in contexts like the following: Start with quantifying your results before ideas. Focus on always sitting up straight, making eye contact, keeping arms uncrossed, offer a firm handshake, and avoid talking with your hands excessively. Make rational and positive contributions on social media.

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Startup Professionals Musings

JULY 13, 2022

I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. At minimum, that requires a modern website, and visibility on relevant social media sites, likely including Facebook, YouTube, and Twitter.

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Startup Professionals Musings

NOVEMBER 17, 2021

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. billion by 2022.

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Startup Professionals Musings

APRIL 29, 2022

Stepping into unknown territories takes real customer acquisition marketing and new costs through social media, public relations, and advertising campaigns. Start today with new customer acquisition efforts. Operational costs escalate as your business scales up. Marty Zwilling First published on Inc.com on 4/14/2022.

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Startup Professionals Musings

JANUARY 6, 2023

Here are some key ones that I find often overlooked in the passion of the moment or the rush to get started: Aim your innovations at real customer problems. You can be that person, if you demonstrate and practice commitment, determination, a real plan, and show that you never give up. Assemble the resources needed for the business.

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Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

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Startup Professionals Musings

MAY 18, 2022

As an angel investor, I expected startups to have a passion for their solution, but also to have done the market research and customer validation to size the real opportunity. In addition, these days you have to help your customers find you, through traditional marketing, more social media, and influencers.

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Startup Professionals Musings

OCTOBER 21, 2022

According to Tim Cook at Apple, there are over 34 million registered developers in 2022. If you want to drive up the demand for your core product, one smart tactic is to drive down the price of all complementary products. The price of entry can be less than $10,000, so the competition is huge and growing rapidly.

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TechCrunch LA

JUNE 3, 2022

On Lafayette Street in SoHo, young, fashionable women lined up around the block to enter a minimalist, millennial oasis, the most perfect Instagram feed brought to life. allocate 98% of their funding to startups helmed by men. It’s no wonder, then, how we’ve ended up with the paradox of the “girlboss.” . It’s not a compliment.

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Startup Professionals Musings

MARCH 12, 2022

In my experience as an angel investor to startups, goodwill disagreements are perhaps the most common reason that you will fail to close interested investors as an entrepreneur. To maximize this value, start now in taking a visible and active role in your industry and community. Brand recognition and market influencer support.

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Startup Professionals Musings

MAY 6, 2022

Even though ‘big data’ has now been around for several years, the opportunities for startups seem to keep growing, just as the amount of data keeps growing. This data comes from sensors, social media posts, digital pictures and videos, purchase transactions, everywhere. Social media and web data. trillion U.S.

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Startup Professionals Musings

JUNE 1, 2022

Thus, I challenge each of you to measure yourself against the following practices which I believe will expand your thinking and ability to keep up with the pace of change, and win in the global marketplace today: Don’t let your passion alone drive the business. Marty Zwilling First published on Inc.com on 5/17/2022.

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Startup Professionals Musings

MARCH 19, 2022

Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients. Just like consumers give top priority to peer feedback and experiences on social media or Yelp, you need to incent your clients to tell others about you and become your advocate.

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Startup Professionals Musings

FEBRUARY 2, 2022

If you fail to confirm, you may (and many leaders do) end up acting on incorrect assumptions or your own biases. Through the Internet and social media, all constituents know who you are, and how you operate. Marty Zwilling First published on Inc.com on 1/19/2022. Summarize back what you have heard to confirm.

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Startup Professionals Musings

SEPTEMBER 29, 2022

Every business leader I know is overloaded with data these days, with a wealth of new business tools, social media channels, and countless emails and text messages. Before you start collecting new data, spend some time defining the frameworks and connections you need. Marty Zwilling First published on Inc.com on 9/12/2022.

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TechCrunch LA

JULY 21, 2020

When Upfront Ventures partner Kara Nortman first met Natalie Portman a few years ago to talk about ways their non-profit organizations All Raise and Time’s Up could collaborate, she never realized they’d eventually be partners on a sports franchise. “We’re venture capitalists. “We’re venture capitalists.

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Startup Professionals Musings

NOVEMBER 5, 2022

As a business consultant with experience in large companies as well as startups, I often hear about dysfunctional management hierarchies, as well as the value provided by exceptional ones. Marty Zwilling First published on Inc.com on 10/20/2022. Individual team members all dream of being unleashed.

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Startup Professionals Musings

JUNE 29, 2022

These authors speak from their own wealth of experience in creating and growing technology startups, marketing, and fundraising. What seems like the wrong place or a chance meeting might be the start of an important partnership or opportunity. I recommend that you get more visible at industry conferences and on social media.

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Startup Professionals Musings

MARCH 30, 2022

I’m sure you will agree that not all business leaders are created equal, starting from the CEO on down. Every business leader needs good “ managing up ” skills. Marty Zwilling First published on Inc.com on 3/16/2022. My own conclusion, after years of experience and consulting, is that leadership is largely about mindset.

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Startup Professionals Musings

SEPTEMBER 22, 2022

Usually these are described as revenue growth drivers, as outlined in a new book, “ The Revenue Accelerator: The 21 Boosters to Launch Your Startup ,” by Dr. Allan Colman. In this age of instant communication through the Internet and social media, people remember personal images more than a product or service name.

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Startup Professionals Musings

AUGUST 26, 2022

Most business advisors I know will say that writing a business plan is the first step to starting your own business, but I believe that a better first step is to do a self-analysis of your real drivers, strengths, and assumptions before committing to this lifestyle. Assess your connections, both social media and financial.

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Startup Professionals Musings

MAY 20, 2022

You need to build it every day by networking to add connections, using social media to build followers, industry event participation, and gathering customer anecdotes to show your presence and understanding of the relevant domain. Effective storytelling requires practice and time, so start today. Start today.

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Startup Professionals Musings

AUGUST 9, 2019

Even though ‘big data’ has now been around for several years, the opportunities for startups seem to keep growing, just as the amount of data keeps growing. This data comes from sensors, social media posts, digital pictures and videos, purchase transactions, everywhere. Social media and web data.

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Startup Professionals Musings

JULY 8, 2022

You see this today on the Internet with people who dominate social media as “influencers,” leading customers to new trends and brands. Marty Zwilling First published on Inc.com on 6/23/2022. Accept a challenge to share a unique gift and skill. We all have unique strengths, such as design skills, or connecting well with others.

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Startup Professionals Musings

APRIL 20, 2022

In my experience, the right team culture is critical to every business and startup success, so every business leader wants to know how to create it. I believe you must start by being a role model for strong personal values and purpose, as well as empathy for others, sustainable energy, and self-awareness.

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Startup Professionals Musings

APRIL 16, 2022

The recent pandemic and remote team members have made the focus on social even more critical. It is your responsibility to facilitate regular communication between team members and all constituents via all channels, including social media, email, and video. Marty Zwilling First published on Inc.com on 4/1/2022.

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Startup Professionals Musings

DECEMBER 30, 2022

They don’t realize that these are still rare, require a large risk, and may not be the best way to keep up with change in the market. Before you act, shut up and listen to employees, customers, and futurists. Don’t forget the new social media platforms and industry forums.

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Startup Professionals Musings

MARCH 23, 2022

Even in today’s remote environments, you can use video sessions, social media, and email to keep up with team efforts informally and share updates, both positive and negative. Marty Zwilling First published on Inc.com on 3/9/2022. The potential for both you and the business is huge.

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Startup Professionals Musings

FEBRUARY 6, 2019

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. billion by 2022.

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TechCrunch LA

NOVEMBER 4, 2019

Next she took to Instagram, a new social media platform that quickly became the most effective tool in a blogger’s toolkit. Naturally, the next step in Bernstein’s evolution from blogger to businesswoman was a technology startup. Karat, a startup building a bank for creators. Last month, the product launched with $1.2

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