Startup Professionals Musings

FEBRUARY 8, 2023

Most business professionals I know have been conditioned to think of inflation as highly negative, driving up their costs, and reducing customer buying. I see it as an opportunity to find new ways to attract customers , make long-needed changes to improve productivity, and lower your own costs of doing business.

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Outsource Customer Custom Sample 95

Startup Professionals Musings

JANUARY 25, 2023

Outsourcing the entirety of building a new system. Outsourcing may look like a quick and easy solution, but you can’t let a partner or supplier drive your business strategy and direction, and it will never absolve you of the responsibility of providing business success. Marty Zwilling First published on Inc.com on 1/9/2023

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Startup Professionals Musings

SEPTEMBER 13, 2023

Your people on the customer front lines have the input you need on institutional changes required. Synthesize empathy with customers with new trends. Build a deep understanding of customer needs and ecosystem megatrends through interviews, focus groups, data analytics, and your own transformation team research.

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Case Study Outsource Development Outsource Customer 117

Startup Professionals Musings

OCTOBER 11, 2023

People respond to positives, such as new growth, versus problems implying costs and loss of customers. This also applies to key customers as well as strategic partners. Outsourcing of manufacturing is another option. Marty Zwilling First published on Inc.com on 09/19/2023 Solicit partners with complementary strengths.

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Resource Competition Outsource Development Startup 111