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imFORZA Spins Out of The Design People

socalTECH

Financial terms of the acquisition were not disclosed. imFORZA provides search engine optimization, paid search advertising, social media marketing, and other related services. Tags: marketing internet acquisition merger mforza.

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Covario Buys Netconcepts

socalTECH

San Diego-based Covario , a developer of search advertising and web site optimization software and services, said today that it has acquired Netconcepts, LLC , a website search engine optimization firm based in Madison, Wisconsin. Tags: covario merger acquisition netconcepts. READ MORE>>.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Decreasing Your Customer Acquisition Costs. Thus, include these unattributed customers in your overall calculation of customer acquisition costs.

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Interview with Robert Flynn, Aggregage

socalTECH

He found it was difficult to build an audience up, and really looking into the whole search engine optimization necessary for this kind of long tail content. That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. Robert Flynn: Yes.

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