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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Are you making the proper investment, and is it paying off? Thus I was pleased to see this subject, and related strategy decisions, covered well in a recent book, “ Brand Vision ,” by Jim Everhart.

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Upromise Acquired By LA's Prodege

socalTECH

Financial terms of the acquisition were not announced. According to Prodege, it will use the acquisition to offer up further earning and saving opportunities to Upromise. READ MORE>>.

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LeisureLink Acquired By VacationRoost

socalTECH

Pasadena-based LeisureLink , the developer of travel booking software for the vacation rental market, has been acquired by VacationRoost , which operates an online vacation rental marketplace. software engine booking marketplace rental vacation vacationroost acquisition merger leisurelink' READ MORE>>.

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AdventureLink Buys Competitor, Get Investment

socalTECH

Los Angeles-based AdventureLink , the new adventure travel booking site run by Kelly Tompkins, announced this morning that it has acquired a competitor, Adventure Central. Financial terms of the acquisition were not disclosed. According to AdventureLink, the all-stock deal also included a new investment from Allegis Capital.

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Startups Need Mergers And Acquisitions For Growth

Startup Professionals Musings

This strategy is called “organic growth,” yet it alone may yield only a fraction of the potential you could achieve, unless you add the additional strategies of partnerships and M&A (mergers and acquisitions). Laurence Capron and Will Mitchell explain why in their book, “ Build, Borrow, or Buy: Solving the Growth Dilemma.”

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Clubspeed Acquired By Private Equity Investor Nadavon

socalTECH

According to the companies, Nadavon Capital Partners originally invested in Clubspeed in April of 2017. Eric Novakovich, founder of Clubspeed, will become Chief Strategy Officer of the company as a part of the acquisition. Nadavon is based in Newport Beach.

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How To Scale Your Startup Far Beyond Organic Growth

Startup Professionals Musings

This strategy is called “organic growth,” yet it alone may yield only a fraction of the potential you could achieve, unless you add the additional strategies of partnerships and M&A (mergers and acquisitions). Laurence Capron and Will Mitchell explain why in their classic book, “ Build, Borrow, or Buy: Solving the Growth Dilemma.”