Remove Acquisition Remove Companies Remove Email Remove Paid Search
article thumbnail

Interview With Mike Mothner, Wpromote On Growth, Acquisitions

socalTECH

Last week El Segundo-based Wpromote acquired fellow marketing agency Standing Dog, in a deal which brings the company to 260 employees, and continues to grow the company. Mike Mothner: The business today, is we are a digital agency focused on customer acquisition and growth for businesses of all types.

article thumbnail

When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. Along with GoToMyPC, companies like Netflix, Classmates and ZoneLabs were learning from each other. free weekly Infochachkie articles!

Content 171
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. Thus, include these unattributed customers in your overall calculation of customer acquisition costs. If you haven’t already subscribed yet, subscribe now for.

Custom 164
article thumbnail

How to Measure & Track Marketing

Jason Nazar

Paid Product Metrics. Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. By asking this one question of your customers: “How likely is it that you would recommend [Company X] to a friend or colleague?”

article thumbnail

Sustainable Strategies for Internet Startup Success

Startup Professionals Musings

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy.

Startup 96
article thumbnail

How to Measure & Track Marketing

Jason Nazar

Paid Product Metrics. Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. By asking this one question of your customers: “How likely is it that you would recommend [Company X] to a friend or colleague?”

article thumbnail

7 Strategies For Beating The Failure Odds Online

Startup Professionals Musings

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy.