Remove Acquisition Remove Content Remove Media Remove Paid Search
article thumbnail

Interview With Mike Mothner, Wpromote On Growth, Acquisitions

socalTECH

Mike Mothner: The business today, is we are a digital agency focused on customer acquisition and growth for businesses of all types. Mike Mothner: With the acquisition of Standing Dog, which technically closed today, that added about 75 people to bring us to 260 employees. What has helped you grow to the size where you are now?

article thumbnail

When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. This automated coupling of intent and content results in uber-relevancy and ultimately enhances marketers’ ROI. free weekly Infochachkie articles!

Content 171
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Interview with Scott Morrow, Curatemedia

socalTECH

We sat down with Scott Morrow President of Curatemedia, to hear more about the firm's strategy and the thinking behind the acquisition and new investment in the firm. For additional verticals, we'll expand that through additional acquisition or through organic sites launched internally. What verticals are you thinking about?

Content 165
article thumbnail

Sustainable Strategies for Internet Startup Success

Startup Professionals Musings

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Content is king of the road. The site must have more and better content (information presented) than your competitor. The best content gets attention and keeps momentum growing. Do them all.

Startup 96
article thumbnail

7 Strategies For Beating The Failure Odds Online

Startup Professionals Musings

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Content is king of the road. The site must have more and better content (information presented) than your competitor. The best content gets attention and keeps momentum growing. Do them all.

article thumbnail

Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. Google Ad Sense are the results you sometimes see on non-search pages that show you ads that are seemingly relevant to the words on the page.

article thumbnail

This Week in Venture Capital – Episode 2

Both Sides of the Table

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. . I think everybody heard about this acquisition. This is a CDN (Content Delivery Network). billion to Yahoo!