socalTECH

AUGUST 8, 2016

Mike Mothner: The business today, is we are a digital agency focused on customer acquisition and growth for businesses of all types. Mike Mothner: With the acquisition of Standing Dog, which technically closed today, that added about 75 people to bring us to 260 employees. What has helped you grow to the size where you are now?

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. This automated coupling of intent and content results in uber-relevancy and ultimately enhances marketers’ ROI.

Content 171

Content Platform Paid Search OpenX 171

socalTECH

FEBRUARY 24, 2010

We sat down with Scott Morrow President of Curatemedia, to hear more about the firm's strategy and the thinking behind the acquisition and new investment in the firm. For additional verticals, we'll expand that through additional acquisition or through organic sites launched internally. What verticals are you thinking about?

Content 165

Content Demand Sites Media 165

Startup Professionals Musings

OCTOBER 3, 2012

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Content is king of the road. The site must have more and better content (information presented) than your competitor. The best content gets attention and keeps momentum growing. Do them all.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

NOVEMBER 12, 2013

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Content is king of the road. The site must have more and better content (information presented) than your competitor. The best content gets attention and keeps momentum growing. Do them all.

Social Media 93

Social Media Content Startup Web 93

Both Sides of the Table

OCTOBER 8, 2014

So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. Google Ad Sense are the results you sometimes see on non-search pages that show you ads that are seemingly relevant to the words on the page.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

InfoChachkie

DECEMBER 2, 2009

Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. Thus, include these unattributed customers in your overall calculation of customer acquisition costs. If you haven’t already subscribed yet, subscribe now for.

Customer 164

Customer Custom Advertising SEM 164