Startup Professionals Musings

DECEMBER 30, 2020

In my role as a mentor to aspiring entrepreneurs, I find that most have the technical challenges well understood, but many are a bit short on some basic street smarts , or basic business realities. Planning for the future must be a regular activity, not just an early-stage or once-a-year event. Survival requires regular updates.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

Startup Professionals Musings

DECEMBER 5, 2014

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

SEPTEMBER 10, 2014

Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Reverse due diligence on the investor is a comparable process whereby the entrepreneur seeks to validate the track record, operating style, and motivation of every potential partner.

Technical Review 103

Technical Review Innocal Offshore Entrepreneur 103

Startup Professionals Musings

OCTOBER 26, 2022

With social media and smart phone apps, real product information spreads at astounding speeds. Entrepreneurs that are not listening, not engaging, and not changing are destined to be left behind even in the best of times. Every entrepreneur must be alert enough to spot the change early, and agile enough to adapt quickly.

Technical Review 151

Technical Review Organization Social Media Entrepreneur 151

Startup Professionals Musings

AUGUST 4, 2019

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Startup Professionals Musings

MARCH 27, 2016

Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Reverse due diligence on the investor is a comparable process whereby the entrepreneur seeks to validate the track record, operating style, and motivation of every potential partner.

Technical Review 63

Technical Review Innocal Offshore Entrepreneur 63

Startup Professionals Musings

MAY 1, 2022

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

APRIL 2, 2022

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. Authority – the guiding light. Scarcity – less is more.

Customer 122

Customer Custom Social Media Technical Review 122

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix.

Marketing 107

Marketing Technical Review Startup Innocal 107

Startup Professionals Musings

JANUARY 7, 2019

Contrary to what you might guess, the highest rate of entrepreneurial growth over the last few years is not Gen-Y upstarts, but Boomers over the age of 50, now called encore entrepreneurs. With longer life expectancies and greater health in later life, older generations are moving to start new firms -- and mentor young entrepreneurs.

Startup 119

Startup Technical Review Technical Support Entrepreneur 119

Startup Professionals Musings

AUGUST 17, 2022

During my many years of mentoring professionals and entrepreneurs in business, I more often see people focusing on how to get their ideas heard , than how to promote themselves. Technical skills are important, but your ability to build and nurture relationships with others is more important for leadership growth and career advancement today.

Tips 121

Tips Social Media Mentor Technical Review 121

Startup Professionals Musings

OCTOBER 18, 2015

If you think you are the perfect fit for the entrepreneur lifestyle, but you’re not yet sure if you’re ready to start your own, then I recommend that you take a job with an existing startup first to validate the culture realities against your dream. Hang out where entrepreneurs meet. Explore investor websites and conferences.

Sample 101

Sample Entrepreneur Technical Review Startup 101

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

DECEMBER 21, 2016

Contrary to what you might guess, the highest rate of entrepreneurial growth over the last few years is not Gen-Y upstarts, but Boomers over the age of 50, now called encore entrepreneurs. With longer life expectancies and greater health in later life, older generations are moving to start new firms -- and mentor young entrepreneurs.

Entrepreneur 75

Entrepreneur Technical Review Startup Technical Support 75

Startup Professionals Musings

DECEMBER 30, 2022

Every business owner and entrepreneur I meet in my consulting rounds dreams of finding that “ disruptive ” innovation that will supercharge their business and move it into the ranks of business unicorns (billion-dollar valuations), such as SpaceX and Apple. Don’t forget the new social media platforms and industry forums.

Technical Review 101

Technical Review Metrics Resource Software Review 101

Startup Professionals Musings

AUGUST 29, 2014

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt just as completely to the changes in the buying and social behavior of consumers. Perhaps the greatest asset in social capital is that of benevolence.

Entrepreneur 100

Entrepreneur Social Media Technical Review Startup 100

Startup Professionals Musings

SEPTEMBER 17, 2021

Most aspiring entrepreneurs believe that a great idea alone will assure business success. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. Entrepreneurs set the price of their solution based on their costs, and their perception of value.

Sales 139

Sales Training Startup Customer 139

Tech Zulu Event

DECEMBER 10, 2011

South, a solid Santa Monica bar and grill was bustling earlier this Tuesday courtesy of the good people at Tech Cocktail and their winter technology mixer. Noisy, but due to a solidly participative crowd in a mix of business, casual, and in between attire. ” Said the smiling girl at the check-in table.

Technical Review 63

Technical Review Userplane Social Media Santa Monica 63

Startup Professionals Musings

FEBRUARY 1, 2020

With social media and smart phone apps, real product information spreads at astounding speeds. Entrepreneurs that are not listening, not engaging, and not changing are destined to be left behind even in the best of times. Every entrepreneur must be alert enough to spot the change early, and agile enough to adapt quickly.

Tips 126

Tips Technical Review Organization Social Media 126

socalTECH

DECEMBER 27, 2012

For the last week of the year, we're featuring the thoughts and reflections of some of the movers and shakers of Southern California's high tech community. We asked the same four questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next week.

Dollar Shave Club 272

Dollar Shave Club Technical Review Santa Monica Southern California 272

Startup Professionals Musings

JULY 2, 2017

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. Authority – the guiding light. Scarcity – less is more.

Technical Review 55

Technical Review Technology Social Media Social Network 55

Startup Professionals Musings

DECEMBER 13, 2019

In the interests of helping you work smarter and last longer, I would like to offer my top ten list of key resource drains to avoid in early businesses and startups, based on my years of advising entrepreneurs and my own business experience: Expanding your product line too quickly for scaling. Excessive support and return activities.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

Startup Professionals Musings

SEPTEMBER 11, 2015

Most aspiring entrepreneurs believe that a great idea alone will assure business success. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. Entrepreneurs set the price of their solution based on their costs, and their perception of value.

Sales 106

Sales Entrepreneur Customer Custom 106

Tech Zulu Event

JANUARY 15, 2016

It’s a known fact that there are more men than women in tech, and those numbers aren’t getting better — in 2013, women held 26 percent of computing jobs in the United States, as opposed to 35 percent in 1990. Female Tech Role Models. Wise words for an age where social media “word of mouth” reigns supreme.

Technical Review 40

Technical Review Social Media Startup Screening 40

Startup Professionals Musings

MAY 31, 2023

For example, it has long been widely accepted that one of the primary causes for entrepreneur failure in new startups is that many give up too soon. It’s amazing how quickly these activities lead to leadership or management opportunities. I have seen too many careers and businesses fail due to projects that went off the rails.

Startup 121

Startup Satisfaction Technical Review Ideas 121

Startup Professionals Musings

APRIL 26, 2014

Many entrepreneurs fantasize about days longer than 24 hours, convinced that their new venture could change the world, if they just had more time. However, this topic is particularly critical to entrepreneurs, who struggle with challenges and crises every day that they didn’t anticipate.

Entrepreneur 105

Entrepreneur Technical Review Email Social Media 105

Startup Professionals Musings

JULY 1, 2019

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. Authority – the guiding light. Scarcity – less is more.

Customer 85

Customer Custom Social Media Technical Review 85

socalTECH

JULY 21, 2011

So, what we do, is bring all of that data together into a unified, comprehensive solution, so they can manage all of that activity and data in one place. Rob Reed: I was doing social media strategy consulting from 2007 until 2009, what I would really characterize as Social Media 1.0. How did the company come about?

Social Media 248

Social Media Zumbox Media Startup 248

Startup Professionals Musings

JULY 9, 2014

If you think you are the perfect fit for the entrepreneur lifestyle, but you’re not yet sure if you’re ready to start your own, then I recommend that you take a job with an existing startup first to validate the culture realities against your dream. Hang out where entrepreneurs meet. business entrepreneur lifestyle startup'

Startup 100

Startup Technical Review Entrepreneur Conference 100

Startup Professionals Musings

DECEMBER 29, 2017

As an advisor to entrepreneurs, I often have to deal with people who are convinced that they must get me to sign a non-disclosure agreement (NDA) before they begin talks about their new venture. Potential investors don’t need this data, except perhaps as part of a final due diligence after an initial signed agreement.

Technical Review 61

Technical Review Patents Ideas Social Media 61

Startup Professionals Musings

JUNE 5, 2017

Even the most diligent investors are often surprised by apparently solid business startups that fail, while others succeed, despite the odds. I found this perspective validated in a new book, “ Plan Commit Win: 90 Days to Creating a Fundable Startup ,” by serial entrepreneur and strategic consultant Patrick Henry.

Technical Review 60

Technical Review Startup Mentor Study 60

Startup Professionals Musings

AUGUST 12, 2017

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Tips 75

Tips Marketing Technical Review Startup 75

InfoChachkie

MAY 20, 2013

According to Tige Young, Founder and CEO of Tui Tai Expeditions , entrepreneurs should de-emphasize ROI and focus on a more accurate measure of wealth, Return On Life. In the resulting article , I describe Tige''s deft handling of online trolls via the deft use of social media. spending time together in an amazing place.

Entrepreneur 235

Entrepreneur Startup Software Engineering Technical Review 235

Startup Professionals Musings

MARCH 11, 2016

Angel investors are still the lifeblood of early-stage startups, despite the surge of activity in crowdfunding and an increasing early interest from venture capitalists. In the interest of getting you off on the right foot, here is my priority list of recommended preparation activities. Simplicity is preferred at this stage.

Angel 65

Angel Startup Technical Review Social Media 65

Startup Professionals Musings

AUGUST 29, 2015

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. If you refuse to play by their rules, they have the power to easily find alternatives, and actively pull other potential customers away.

Customer 103

Customer Custom Marketing Social Media 103

Startup Professionals Musings

DECEMBER 10, 2014

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Marty Zwilling.

Technical Review 106

Technical Review Startup Innocal Mobile 106