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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

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Here is How to Make Sense of Conflicting Startup Advice

Both Sides of the Table

Many startups now go through accelerators and have mentors passing through each day with advice – usually it’s conflicting. There are bootcamps, startup classes, video interviews – the sources are now endless. Because I’ve asked more than 100 VCs similar questions I start to notice patterns in thinking.

Startup 407
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Brian Garrett, Crosscut Ventures, On Mental Health And Investing In Founders

socalTECH

This week, Los Angeles-based Crosscut Ventures announced a brand new effort to provide health and wellness to the founders of companies it invests in, helping those founders with well being, mental health, stress management, coaching, and leadership development. That's the framework we've build with Evolution.

Invest 113
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How To Scale Your Startup Far Beyond Organic Growth

Startup Professionals Musings

Every entrepreneur tries to maximize his startup growth by building and selling more product and services for the widest geographic area that he can support. Invest in selective strategic alliances. Actively pursue mergers and acquisitions. Both of these qualms are wrong and shortsighted. External scanning for resources.

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6 Tactics To Propel Innovation Before The Next Crisis

Startup Professionals Musings

To do this, leaders must eliminate the noise of obsolete ideas and activities, by creating protective structures, including dedicated teams focused on innovation. Sponsor experiments and measure like new investments. Invest more energy in the “horse you can control.” Be alert to “weak signals” of non-linear shifts and trends.

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6 Tips To Avoid Being Blindsided By A New Competitor

Startup Professionals Musings

To do this, leaders must eliminate the noise of obsolete ideas and activities, by creating protective structures, including dedicated teams focused on innovation. Sponsor experiments and measure like new investments. Invest more energy in the “horse you can control.” Be alert to “weak signals” of non-linear shifts and trends.

Tips 160
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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

I was reading Danielle Morrill’s blog post today on whether one’s “ Startup Burn Rate is Normal. I love how transparently Danielle lives her startup (& encourages other to join in) because it provides much needed transparency to other startups. Let’s set up a framework.

Startup 383