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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post. Thus, we click!

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Coull Entrepreneurs Get More Customers

InfoChachkie

Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. I know Coull intimately, as it recently purchased RevUpNet , an online media agency which I Co-Founded with Ben Kiblinger in 2007. However, they were expensive to create because they required advertisers to employ full-service media agencies.

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Coull Entrepreneurs Get More Customers

InfoChachkie

In addition, a number of advertisers have invested significant resources into creating libraries of video content which effectively communicate brand and product attributes but are incapable of eliciting a particular action, such as: clicking to a landing page, completing a lead form, or initiating a purchase. Share and Enjoy.

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Entrepreneurs Should Forget ROI And Focus On Return On Life – The New Measure Of Wealth

InfoChachkie

In the resulting article , I describe Tige''s deft handling of online trolls via the deft use of social media. I asked Tige to define Return On Life, “Any good investor looks at return on investment, which is generally just dollars. I became acquainted with Tige, when I was researching examples of exemplary online customer service.

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Interview with Jason Kiesel and Kurt Daradics, FreedomSpeaks

socalTECH

The other feature that sets us apparent, is our integration with social media. It's really helpful, particularly for companies who don't get social media. Kurt Daradics: I've just found myself at the nexus between technology, digital media, activism, and pop culture. Kurt and I are pretty Web 2.0 He is a friend of mine.

Startup 100
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The social Web in 2010: The emerging standards and technologies to watch

SoCal Delicious

On CBS MoneyWatch: Why Debit Cards Are Dangerous BNET Business Network: BNET TechRepublic ZDNet ZDNet Members login Newsletters Site Assistance RSS Feeds Home News & Blogs Videos White Papers Downloads Reviews Popular Enterprise Web 2.0 This is the same with competing activity streams in various social networks.

Web 29
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Advice for CTO Founders: Don't Let Business Kill the Business

SoCal Delicious

Home About Press IA Capital Partners Archives After 17 years in M&A, Derivatives and Trading, Im spending my time with young entrepreneurs in and around financial technology and digital media. I don't want to see any more of you with crappy business guys ruining your great ideas, ok? Click to email him.