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OpenX Debuts New Ad Quality Platform

socalTECH

Los Angeles-based online advertising technology developer OpenX said today that it has launched a "next generation" traffic quality monitoring platform, which it is using to help eliminate fraud in programmatic advertising.

OpenX 100
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53 Questions Developers Should Ask Innovators

TechEmpower

Accounting Beyond reviewing transactions, what accounting support do you need? Does it need to throttle potential malicious activity? Platform Are there pre-existing technical platform decisions that must be considered? Team and Process Are you using, or planning to use any software development methodologies?

Develop 520
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How long can Zuckerberg afford to bankroll the AR/VR market?

TechCrunch LA

Hello friends, and welcome back to Week in Review ! While Meta is managing to ship more and more Quest headsets, there anecdotally hasn’t seemed to be much interest in the company’s Horizon Worlds platform and there are few shortcuts towards finding an audience on an unproven hardware platform.

Marketing 246
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Spolsky on Software on Both Sides of The Table

Both Sides of the Table

Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice.

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How will you ride the next wave?

Berkonomics

We use QR codes to simplify the process. The mobile web will become what desktop Internet became in the 1990’s – the standard platform for anyone doing business. 62% look at online peer reviews. We move boarding passes, coupons and more off paper and into the digital world. Examples of re-imagining the business.

Mobile 156
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Interview with Jimmy Hendricks, Deal Current

socalTECH

They are using DealCurrent as the deal platform for all of their clients. We actually built that about a year and a half ago, and are bringing that back due to overwhelming demand. We see those three products working together, as features of one platform which both can be used independently, as well as together.

Platform 263
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Interview with Bong Koh, LifeCrowd

socalTECH

Earlier this month, Los Angeles-based LifeCrowd (www.lifecrowd.com) unveiled its service to help connect people with real life activities. The firm is initially focusing on the Los Angeles market, and connecting people with fun, interesting classes, activities, and more in the local area.

Startup 271