Advertising Angel Customer Paramount 
socalTECH
NOVEMBER 17, 2011
Bordo has previously served at Paramount and MGM, in addition to a stint at SocialVibe.com. Who are your customers? Sara Bordo: I started working on the brand side at Estee Lauder in New York, and DDB in Chicago doing advertising. I came to Los Angeles 7 years ago, and worked for a small entertainment marketing firm.
Both Sides of the Table
NOVEMBER 14, 2017
There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. As companies get this initial customer feedback on their product they start to have to ask harder questions about unit economics: How much does it cost us to acquire a new customer?
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Startup Professionals Musings
NOVEMBER 21, 2016
Lead with your intent to offer the solution free to customers. Of course, customers love free, but investors hate it. It takes a huge upfront investment to attract users, before advertisers are interested. Declare a $10 million valuation with no revenue or customers. Skip the hype. Your future depends on it.
socalTECH
OCTOBER 4, 2012
Los Angeles-based CreatorUp (www.creatorup.com) wants to help aspiring online video producers with an online web education series. We also talk about creating things specifically for the web, how to distribute on the web, and how to build a revenue stream aside from advertising revenue.
socalTECH
JUNE 23, 2011
One of the firms which has been active in that area is Los Angeles-based CauseCast (www.causecast.com), run by Ryan Scott , who talked us about the company's relationship with the Huffington Post, its new efforts to provide its technology to companies interested in corporate social responsibility, and other initiatives.
socalTECH
JUNE 13, 2013
The Los Angeles company--which is backed by $15M from Insight Venture Partners--has come up with a way to utilize the web and its deep depth of creative talent to produce many viral videos and commercials for its clients. My background is at Paramount, in the film department, and I also ran my own production company. READ MORE>>.
socalTECH
AUGUST 20, 2009
Last Week, Calabasas-based Masher Media announced it had received a round of angel funding from the Tech Coast Angels to fund its development of MyMiniPeeps (www.myminipeeps.com), a virtual world for children. Plus, exposure through USC led me to the Tech Coast Angels. I found the process incredibly great.
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