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SVnetwork Launches Brand Advertising Network

socalTECH

Los Angeles-based SocialVibe , which was formerly a site focused on social media for brands and charities, has turned into SVnetwork , a new Internet advertising network. According to SVnetwork, it has launched its own, performance brand advertising website which connects brands with over 80 million unique consumers every month.

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H Code Wins Peruvian TV Network

socalTECH

Los Angeles-based digital advertising provider H Code , which offers up advertising for the U.S. H Code said it has signed up Peruvian television network Amrica Televisin, and will represent all of that network's digital ad inventory. America TV said the move will help it "elevate" the user experience of U.S.

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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

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Rubicon Project: Q2 Advertising Grows

socalTECH

Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. READ MORE>>.

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PodcastOne is launching LaunchpadDM, a free hosting platform for independent podcasters

TechCrunch LA

PodcastOne , the celebrity podcasting network from the founder of radio powerhouse WestwoodOne, is launching a free hosting platform for podcasters. “As the leading ad-supported podcast network, we are embracing the over 700,000 podcasts out there, and are here to support the long-term growth of independent podcasters.”.

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PaeDae Debuts System To Help Mobile App Developers Find New Users

socalTECH

A Los Angeles-based startup, PaeDae , is looking to change that with a new platform it is calling BARTR , which it says will let mobile app developers exchange traffic and users. One of the biggest issues facing mobile application developers today, is finding new users among a gigantic sea of applications. READ MORE>>.

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Popbase helps YouTube stars build closer relationships with their fans

TechCrunch LA

They dominate the media, have accrued millions of fans on social networks and have branched into retail, fashion, production and more. A new startup is seizing on an opportunity to help up-and-coming online entertainers take a leaf out of that book and grow their relationships with fans.

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