socalTECH

NOVEMBER 22, 2013

Los Angeles-based SodaHead , the developer of online polling services and software, has just launched a major upgrade to the company''s polling software for WordPress. The new software is available through WordPress , and competes directly against such tools as Wp-Poll and Polldaddy. READ MORE>>.

Software 198

Software Tech Coast Angels Mission Ventures News 198

socalTECH

OCTOBER 26, 2021

Los Angeles-based e-commerce software developer Assembly said this morning that it has acquired e-commerce advertising software developer Pacvue. Financial details of the buy were not announced. Pacvue is based in Seattle. Assembly s is led by co-founder and CEO Sandeep Kella.

Commerce 160

Commerce Software Development Advertising Los Angeles 160

socalTECH

JUNE 30, 2015

Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The funding was led by Advance Vixeid Partners (AVP), and also included RezVen Partners and the company's other existing investors.

Advertising 100

Advertising Bertelsmann Los Angeles Content 100

socalTECH

JULY 11, 2013

Two, Los Angeles online advertising firms have linked up in a technology deal today. openx united online netzero advertising exchange technology software' United Online says it has more than 100 million registered accounts on its various brands. READ MORE>>.

OpenX 153

OpenX Advertising Woodland Hills Technology 153

TechCrunch LA

FEBRUARY 19, 2020

Nuggetverse — Los Angeles-based Nuggetverse is creating a children’s media business based on its marquee character, Tubby Nugget. The company is backed by none other than the National Science Foundation and based in Los Angeles. -based professional digital community built for blue-collar workers.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

MAY 11, 2010

Irvine-based WebVisible , which helps small businesses place online advertising, said this morning it is in a big hiring push, and is immediately looking to hire over 75 employees across sales, IT, software engineering, and product design positions. The firm said it received more than 600 applications from that job fair.

Los Angeles 159

Los Angeles El Segundo Electronic Arts Java 159

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

NOVEMBER 22, 2021

Burbank-based Cast & Crew, which provides payroll software and services to the entertainment industry, said last week that it has signed a deal to acquire The Team Companies, a developer of payroll and production management services to the advertising, music and concert tours and live events industries.

Burbank 100

Burbank Company Companies Entertainment 100

socalTECH

MARCH 16, 2021

Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. Magnite offers up a sell-side advertising platform for desktop, mobile, audio, and other platforms. The notes are due in 2026.

Pricing 113

Pricing Software Review .Net Advertising 113

socalTECH

NOVEMBER 19, 2013

Chance Barnett , Crowdfunder (Los Angeles, crowdfunding). Allison Beal , StyleSaint (Los Angeles, fashion). Daryl Bernstein , RightSignature (Santa Barbara, software). Dev Bhatia , SRCH2 (Irvine, search engine software). Josh Brooks , OnTheRunTech.com dba Post Cards On The Run (Los Angeles, mobile apps).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

SoCal CTO

OCTOBER 14, 2009

I moved into writing software to analyze audience data, and wrote a lot of computer graphics software. In 1986 I started an advertising and public relations firm to serve software and hardware companies, which became a marketing consulting business ( www.Allen.com ) when I moved to L.A. Marketing 2.0

Los Angeles 150

Los Angeles Networking Marketing Startup 150

socalTECH

JUNE 14, 2019

Los Angeles-based CreatorIQ , a developer of enterprise software used for influencer marketing, has raised $12M in a Series B funding round, the company said Thursday. The funding was led by TVC Capital, and also included Affinity Group, and Unilever Ventures. CreatorIQ is led by founder and CEO Igor Vaks. READ MORE>>.

Artificial Inteligence 113

Artificial Inteligence Software Marketing Los Angeles 113

socalTECH

JUNE 22, 2021

Los Angeles-based VideoAmp, which provides video measurement software for the advertising industry, said today that it has named Cameron Meierhoefer as Chief Product Officer. Meierhoefer was previously CEO of SignalFrame, and also had been COO of Comscore, where he spent more than 17 years.

Product 113

Product Anthem Equity Advertising 113

socalTECH

SEPTEMBER 9, 2021

A new, Los Angeles-based startup, MediaKits, says it has launched a new platform aimed at helping influencers, musicians, and athletes manage their brands. The company said a basic version of its software is free, with customized kits at $19 per month. The startup was founded by Kieran O'Brien and Casey Adams.

Platform 140

Platform Advertising Los Angeles Media 140

socalTECH

AUGUST 21, 2020

Los Angeles-based OpenX said this week that it has launched a new product, Apollo, which it says helps publishers maximize their programmatic revenue. OpenX develops software for online publishers, helping them to manage online advertising on their properties. Pricing on the new tool was not announced. READ MORE>>.

OpenX 113

OpenX Product Advertising Tool 113

socalTECH

JANUARY 15, 2021

Los Angeles-based advertising software and exchange operator The Trade Desk said this week that it has named Michelle Hulst as the company's Chief Operating Offier.

Oracle 113

Oracle Advertising Los Angeles Software 113

socalTECH

FEBRUARY 25, 2011

Los Angeles-based Rubicon Project and advertising agency software firm Donovan Data Systems (DDS) said this morning that the two are in a new partnership. According to the firm, they have partnered to automate display advertising transactions, via the software of DDS. READ MORE>>.

Software 167

Software Advertising Los Angeles Platform 167

socalTECH

AUGUST 12, 2020

Los Angeles-based AdGreetz , which develops a video personalization software platform for advertisers, says it has partnered with social networking service TikTok. According to the two, the deal will allow advertisers to produce, deploy, and optimize "hyper-personalized" content and messaging in real time.

Social Network 113

Social Network Advertising Los Angeles Content 113

socalTECH

JANUARY 31, 2020

Los Angeles-based advertising exchange operator Rubicon Project and advertising software developer Telaria said on Thursday afternoon that the two have filed joint proxy statement and proxies, for their previously announced stock-for-stock merger. The companies said the move comes after the U.S.

Advertising 113

Advertising Software Development Los Angeles Software 113

socalTECH

DECEMBER 9, 2020

Los Angeles-based GumGum Sports , which develops artificial intelligence powered software which helps sports team measure advertising being presented in sports coverage of their teams, has rolled out a new analytics module it says streamlines sponsorship analysis and reporting.

Artificial Inteligence 113

Artificial Inteligence Social Media Entertainment Advertising 113

socalTECH

MARCH 8, 2011

Los Angeles-based MarketShare , the marketing analytics firm headed by Wes Nichols, and software firm TRA, Inc. TRA is a provider of information on television advertising, used to analyze second-by-second TV viewing from set top box data and purchasing behavior. Financial details of the deal were not disclosed.

Software 154

Software Advertising Los Angeles Pricing 154

socalTECH

JANUARY 22, 2019

Los Angeles-based OpenX said on Tuesday that it has named a new CFO. OpenX, which is led by CEO Tim Cadogan, operates its own online advertising exchange, as well as software which powers that ad exchange. According to OpenX, Rob Leff, formerly the CFO of Fandango, will join the company to lead its global finance team.

Fandango 168

Fandango OpenX Advertising Los Angeles 168

socalTECH

OCTOBER 16, 2017

Los Angeles- and South San Francisco-based Unity Influence , a developer of influencer advertising software, has raised $1M in funding, according to the company. Unity Influence is using machine learning and artificial intelligence tools to connect advertisers with "micro-influencers".

Artificial Inteligence 127

Artificial Inteligence IP Marketing Advertising 127

socalTECH

MAY 19, 2021

Los Angeles-based VideoAmp, a developer of software used to manage advertising across linear TV, streaming and digital media, says it has raised $50M in a debt financing. The funding came from Capital IP.

IP 113

IP Advertising Media Los Angeles 113

TechCrunch LA

AUGUST 15, 2018

Daniel Kim and Jay Lee, the two founders of AuditBoard , a Los Angeles-based provider of a risk and compliance software service for large businesses, grew up middle school friends in Cerritos, Calif. I couldn’t believe there wasn’t a software for compliance and risk,” Lee said.

Startup 155

Startup Cerritos Los Angeles IBM 155

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. Pricing on the new software was not announced.

Platform 133

Platform Marketing Journal Google 133

socalTECH

JULY 2, 2018

Los Angeles-based Lucidity , a developer of blockchain advertising technology, said this morning that it has named AdColony co-founder Nikao Yang as its Chief Operating Officer. AdColony develops mobile video advertising technology, and was acquired in 2014 for $350M by Operat Software. READ MORE>>.

Advertising 113

Advertising Los Angeles Mobile Sales 113

socalTECH

APRIL 21, 2020

Los Angeles-based Zefr , which develops software used by brands advertising on YouTube, says it has been selected for an expanded YouTube Measurement Program (YTMP).

Artificial Inteligence 113

Artificial Inteligence Advertising Los Angeles Content 113

socalTECH

SEPTEMBER 18, 2017

Los Angeles-based advertising technology developer SRAX has named a new member to its board, the company said this morning. SRAX develops advertising automation software. According to SRAX, it has added Colleen DiClaudio to its board. SRAX says it now has nine board members. SRAX says it now has nine board members.

Advertising 124

Advertising Los Angeles Technology Networking 124

socalTECH

MAY 19, 2021

Los Angeles-based VideoAmp, a developer of software used to manage advertising across linear TV, streaming and digital media, says it has raised $50M in a debt financing. The funding came from Capital IP.

IP 100

IP Advertising Media Los Angeles 100

socalTECH

MARCH 16, 2017

Online advertising exchange operator and ad technology developer OpenX has rolled out a new, page analysis tool for Google Chrome, called Ad Footprint by OpenX Labs , the company said on Wednesday. The software is available for free. OpenX is based in Los Angeles. READ MORE>>.

OpenX 124

OpenX Tool Advertising Google 124

socalTECH

FEBRUARY 4, 2019

Los Angeles-based programmatic advertising software developer MediaAlpha announced Monday afternoon that it has raised a new, strategic investment, from private equity investor Insignia Capital Group. Current investor White Mountain Insurance Group, Ltd.

Equity 113

Equity Advertising Software Development Los Angeles 113

socalTECH

MAY 20, 2014

Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video advertising to help mobile app publishers and developers monetize their inventory.

OpenX 174

OpenX Mobile Advertising Software Development 174

socalTECH

JUNE 16, 2009

Los Angeles-based Ace Metrix is looking to apply analytics to the television advertising market, saying this morning that it has launched a service which helps advertisers measure persuasion and watchability of their advertising. Tags: metrix advertising content analytics startup saas software.

Advertising 100

Advertising Palomar SaaS Research 100

socalTECH

APRIL 9, 2015

Los Angeles-based Conversion Logic , a new startup in the cross-channel, media attribution area, said Wednesday that it has raised $4M in a seed funding round. in angel funding from Brian Baumgart (Gradient X), Kim Perell (Adconion Direct), Evan Rifkin (Burstly), and Clark Landry (Shift). READ MORE>>.

Media 100

Media Seed Funding Software Advertising 100

socalTECH

DECEMBER 9, 2013

Irvine-based online advertising firm Adaptive Medias is announcing this morning that it has acquired Ember , one of the companies incubated out of the StartEngine startup accelerator in Los Angeles. programmatic advertising online ember startengine mimvi medias adaptive' Financial terms of the buy were not announced.

Media 191

Media Artificial Inteligence Incubator Advertising 191

socalTECH

MARCH 26, 2014

TubeMogul , the developer of software for helping companies manage their digital video advertising which has operations in Los Angeles, has filed for an IPO. tubemogul software digital video advertising merger acquisition exit' TubeMogul said in its S-1 Wednesday that it is looking to raise up to $75.0M

Advertising 173

Advertising Acquisition Los Angeles Software 173