socalTECH

MAY 2, 2017

Los Angeles-based advertising technology developer engage:BDR , which is led by MySpace alum Ted Dhanik, has launched a new product aimed at influencer advertising on Instagram. Pricing on the new product was not announced. READ MORE>>.

Advertising 178

Advertising Los Angeles Pricing Platform 178

Tech.Co

APRIL 12, 2017

“With technology, the advertising industry is going under massive disruptions right now. Mix, mingle, and network with other advertising professionals. Find partners with advertisers, ad agencies, publishers, and ad tech companies.

Advertising 70

Advertising Los Angeles Networking Angel 70

socalTECH

MARCH 26, 2014

Los Angeles-based MediaAlpha , a developer of performance-based, real-time bidding advertising technology specifically aimed at insurance ads, has raised a round of funding and launch of its product. which will go towards its advertising technology platform. READ MORE>>.

Advertising 159

Advertising Technology Funding Los Angeles 159

socalTECH

APRIL 23, 2013

Los Angeles-based Nativo , the online advertising technology firm led by Justin Choi, has raised $3.5M in seed funding from Signia and angels. in seed funding from Signia and angels. Nativo''s technology revolves around inserting sponsored content into the site of publishers automatically.

Advertising 185

Advertising Technology Seed Funding Content 185

socalTECH

FEBRUARY 14, 2020

Los Angeles-based AdQuick , a new startup which is developing software tools to help enable out of home (OOH) advertising, has raised $6M in its Series A, the company said this week. The company says it is using both machine learning and "high-touch" campaign building technology.

Advertising 133

Advertising Artificial Inteligence Tool Los Angeles 133

socalTECH

JULY 11, 2013

Two, Los Angeles online advertising firms have linked up in a technology deal today. openx united online netzero advertising exchange technology software' United Online says it has more than 100 million registered accounts on its various brands. READ MORE>>.

OpenX 153

OpenX Advertising Woodland Hills Technology 153

socalTECH

APRIL 23, 2014

Sizmek , a developer of digital advertising technology, said this week that it has named Patrick Meehan as head of Sales in its Los Angeles office. The company--which is based in New York--has around 40 employees in Los Angeles. sizmek online digital advertising executive agency doubleclick'

Advertising 174

Advertising ReachLocal OpenX Los Angeles 174

TechCrunch LA

OCTOBER 9, 2020

Mojiit, the Los Angeles-based company behind the popular avatar generation service Mojichat, has landed one of its highest-profile users with the launch of Odell Beckham Jr.’s Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene.

Advertising 179

Advertising Los Angeles Activity Screening 179

socalTECH

APRIL 25, 2017

Los Angeles-based Rubicon Project is applying its programmatic advertising technology to digital jukeboxes, in a deal with connected, digital jukebox developer TouchTunes. The comapnies said TouchTunes has a reach and monthly audience of over 38 million unique visitors.

Advertising 124

Advertising Los Angeles Technology Angel 124

socalTECH

FEBRUARY 25, 2013

Los Angeles-based online advertising technology provider DataPop , the startup led by Jason Lehmbeck, announced this morning that it has launched a new semantic advertising product specifically aimed at Google Product Listing Ads (PLA). Pricing on the new platform were not announced by the company.

Advertising 217

Advertising Product Google Pricing 217

socalTECH

DECEMBER 9, 2016

Los Angeles-based Triton Digital , the audio advertising technology developer, and San Diego-based streaming radio service Slacker said this week that the two have expanded an existing relationship.

Advertising 100

Advertising San Diego Los Angeles Services 100

socalTECH

APRIL 22, 2014

Los Angeles-based online advertising technology provider OpenX and YP said this morning that the two are in a new, display advertising deal, where YP will offer up programmatic, digital display advertising based on OpenX''s technology. openx display advertising programmatic digital'

OpenX 138

OpenX Advertising Los Angeles Networking 138

TechCrunch LA

FEBRUARY 19, 2020

Nuggetverse — Los Angeles-based Nuggetverse is creating a children’s media business based on its marquee character, Tubby Nugget. The company is backed by none other than the National Science Foundation and based in Los Angeles. -based professional digital community built for blue-collar workers.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

AUGUST 27, 2012

Los Angeles-based online advertising technology firm OpenX and Japanese firm CyberWing Corporation announced this morning that the two have launched a new, private advertising exchange aimed at the Japanese mobile market. The two said they expect to launch the advertising exchange in the second half of the year.

OpenX 169

OpenX Advertising Mobile Los Angeles 169

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie. Unilever buys Dollar Shave Club for reported $1B value. Postie has raised $3.5

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

socalTECH

SEPTEMBER 4, 2015

Los Angeles-based advertising optimization and automation technology developer Rubicon Project is taking its technology into the out-of-home advertising market, the company said late Thursday. READ MORE>>.

Advertising 100

Advertising Los Angeles Media Technology 100

socalTECH

JANUARY 24, 2022

Los Angeles-based advertising technology developer Zefr says it has partnered with TikTok, to provide brand safety and brand suitability measurements. Financial details of the partnership were not announced.

Advertising 113

Advertising Los Angeles Content Media 113

socalTECH

JUNE 30, 2015

Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The funding was led by Advance Vixeid Partners (AVP), and also included RezVen Partners and the company's other existing investors.

Advertising 100

Advertising Bertelsmann Los Angeles Content 100

socalTECH

MAY 23, 2012

Los Angeles-based Rubicon Project , the online advertising optimization company run by Frank Addante, has made another acquisition this morning. The firm said it has acquired Mobsmith , a provider of mobile advertising products. The buy is the fourth ad technology acquisition by Rubicon Project in the past three years.

Advertising 170

Advertising Mobile Acquisition Los Angeles 170

socalTECH

JUNE 28, 2012

Los Angeles-based Rubicon Project , the online advertising optimization technology firm headed by Frank Addante, said that it has been ranked second in terms of unique visitors in online advertising reach, second only to Google. READ MORE>>.

Advertising 150

Advertising Google Web Media 150

socalTECH

MARCH 19, 2021

Los Angeles-based advertising technology developer Magnite--formerly known as Rubicon Project--said it raised $400M in a convertible note offering. billion acquisition of another advertising technology company, SpotX.Magnite trades on the Nasdaq as MGNI. Magnite is currently in the process of a $1.17

Technical Review 113

Technical Review Advertising Los Angeles Acquisition 113

socalTECH

MAY 11, 2010

Irvine-based WebVisible , which helps small businesses place online advertising, said this morning it is in a big hiring push, and is immediately looking to hire over 75 employees across sales, IT, software engineering, and product design positions. The firm said it received more than 600 applications from that job fair.

Los Angeles 159

Los Angeles El Segundo Electronic Arts Java 159

socalTECH

DECEMBER 7, 2012

A new report issued today, detailing technology jobs employment concentration in the United States, shines some light on where the highest concentrations of tech jobs are in the region. percent of private jobs in the technology sector, ranked at number 13 nationwide; Santa Barbara-Santa Maria-Goleta had 8.9 READ MORE>>.

Report 203

Report Santa Barbara Technology Southern California 203

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

JANUARY 20, 2022

Los Angeles-based Nativo said this week that it has appointed technology veteran Rob Leff as the company's new Chief Financial Officer. Nativo offers up native advertising technology.

Fandango 113

Fandango OpenX Advertising Los Angeles 113

socalTECH

DECEMBER 15, 2008

Woodland Hills-based Gumiyo, which develops mobile marketing technology, said today that it has launched an effort with the Los Angeles Times to market classifieds, online automotive, and real estate advertising via mobile phones. Financial impact of the deal with the Los Angeles Times was not disclosed.

Los Angeles 100

Los Angeles Woodland Hills Angel Mobile 100

socalTECH

AUGUST 4, 2021

Los Angeles-based Ryff, a developer of brand integration and advertising tools, has raised $11.7M The company develops real-time brand integration technology which integrates virtual products into previously developed content, including edited content and library content on over-the-top (OTT) systems.

Content 113

Content Los Angeles Advertising Equity 113

socalTECH

JULY 10, 2020

Los Angeles-based advertising technology developer The Trade Desk says that its Chief Strategy Officer, Brian Stempeck, will step down from the firm on September 1st. e originally founded and ran the company's New York office, before moving to Los Angeles in 2018. READ MORE>>.

Advertising 124

Advertising Los Angeles Platform Angel 124

socalTECH

FEBRUARY 24, 2015

Los Angeles-based b> YP , the provider of business search and local marketing services, said today that it has launched a brand new product. The new product includes both technology and consultants to help business owners with hands-on support. local business small advertising search' READ MORE>>.

Advertising 100

Advertising Product Yahoo Tool 100

socalTECH

AUGUST 27, 2014

The surge of technology, advertising, and media companies flocking to Silicon Beach has meant a huge win for real estate investors, particularly in Playa Vista, according to a report today. Image: YouTube''s Playa Vista location, YouTube Space Los Angeles. READ MORE>>.

Santa Monica 213

Santa Monica Los Angeles Advertising Media 213

socalTECH

APRIL 12, 2021

Los Angeles-based >A href="[link] which develops contextual advertising technology focused on video, has raised $18M in a Series B investment round. was foudned in 2013, and provides analysis of videos to determine the content and relevance of clips to specific viewers.

Advertising 113

Advertising Los Angeles Content Invest 113

socalTECH

JANUARY 31, 2014

Los Angeles-based LeadBolt , which operates a mobile app promotion and advertising network, said this week that it has launched a new ad technology. The company said its new Floating Ad technology offers up advertising which resembles a mobile gaming app, and helps target users using a "game-like" experience.

Mobile 138

Mobile Technology Advertising Google 138

SoCal CTO

OCTOBER 14, 2009

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. What networking events in Los Angeles or Southern California do you go to? Marketing 2.0 2) How do these mind maps change in a 2.0

Los Angeles 150

Los Angeles Networking Marketing Startup 150

socalTECH

SEPTEMBER 24, 2012

Los Angeles-based SteelHouse , a promising ad technology company backed by Qualcomm Ventures, Daher Capital, Baroda Ventures, Greycroft Partners, and Rincon Venture Partners, has rolled out a new advertising technology today. Pricing on the new product was not announced. READ MORE>>.

Technology 145

Technology Advertising Commerce Pricing 145

socalTECH

MAY 16, 2013

Los Angeles-based technology deals provider StackSocial has stacked up another technology publisher in its pile of customers, saying today that it has added tech publisher iPhoneinCanada.ca. StackSocial said it will provide apps, gadgates, and other tech-related products at a new store on the technology news site.

Technical Review 140

Technical Review Technology Software Review Tips 140

socalTECH

SEPTEMBER 10, 2020

Los Angeles-based advertising technology and ad exchange operator OpenX announced on Wednesday that it has named Mark Liao as the company's new Chief Financial Offier. Liao was previously at Amobee, where he had served as CFO for over three years. He previously had also served at Turn, iSocket, and Yahoo!,

OpenX 124

OpenX Yahoo Advertising Los Angeles 124

socalTECH

MAY 12, 2020

Los Angeles-based digital audio advertising provider Triton Digital said this morning that it has integrated its services with advertising technology firm Amobee. The company said it has integrated Amobee's demand-side platform with its programmatic audio marketplace.

Advertising 124

Advertising Content Demand Los Angeles 124