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How Kixer Is Connecting Mobile Web Users To Apps

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Many online business today have a big problem: users are increasingly coming to their websites as mobile users, not desktop users, which means lower ad revenues and conversions. How do you make those mobile users just as profitable as desktop users? All of the sudden, there was a growth in users coming from mobile platforms.

Mobile 124
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OpenX Launches Mobile Ad Product

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Los Angeles-based programmatic advertising marketplace and technology provider OpenX has rolled out a new product aimed at the mobile app market, according to the company. OpenX said it has launched OpenX Bidder for Apps, an extension of its software for the desktop and mobile web, which works on mobile app inventory.

OpenX 100
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Greentoe Lands Angel Funding

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Los Angeles-based Greentoe.com , which operates an online marketplace which lets people name their own price for electronics and other items, has raised a round of angel funding, the firm said today. greentoe venture capital angel ecommerce retail retailer seed' Size of the funding was not announced. READ MORE>>.

Angel 231
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How Mobile Is Changing Oversee's Business, With Debra Domeyer

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How is the changing demographic of web visitors changing how local companies operate? We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company.

Mobile 224
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Rubicon Project Extends Into Mobile Ads

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Los Angeles-based Rubicon Project is extending into mobile advertising, the firm said today, with a new mobile ad optimization product. According to Rubicon Project, its new REVV for Mobile (RFM) product will provide mobile ad serving, campaign management, and ad network optimization on mobile ad impressions.

Mobile 140
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Savings.com Revamps Homepage, Rolls Responsive Design

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In a move to better convert visitors to its site--and adapt to the increasingly mobile, tablet-centric world-- Los Angeles-based Savings.com said Wednesday that it has launched a brand new, homepage and responsive web design. savingscom savings coupon deal homepage redesign mobile tablet advertising' READ MORE>>.

Design 154
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Triton Digital Extends Audio Ad Exchange Into France

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Los Angeles-based audio advertising exchange operator Triton Digital said today that it is launching a new, programmatic audio advertising exchange in France, after inking a partnership with French company NRJ Global. Financial aspects fo the deal were not announced. READ MORE>>.