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SteelHouse Countersues Criteo Over Click Fraud

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Los Angeles-based advertising software developer SteelHouse said this morning that it has sued French retargeting firm Criteo , claiming false advertising, intentional interference with contract, intentional interference with prospective economic advantage and unfair competition.

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Reflections On 2018: Matt Stodder, Startup Boost LA

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My biggest takeaway this year was truly understanding the strength and cohesion of the Los Angeles startup community. Startup Boost became global, growing to six cities in 2018 (Los Angeles, New York, Toronto, Detroit, Dublin and London), helping over 70 early stage startups. What was the biggest lesson you learned this year?

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How A Pivot Turned Vantage Media Into A $100M Plus Business

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More specifically, we are a real time bidding platform which enables marketplaces to be set up, where an advertiser can bid on consumers who are in the process of buying a particular product. Real time bidding allows advertisers to bid on users in a particular market, who are likely to be purchasing that company''s product.

Media 162
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How Nils Forsblom Is Reinventing Himself In Mobile With TenFarms

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Forsblom is now in Los Angeles and San Diego, and reinventing himself with a mobile application company called TenFarms (www.tenfarms.com). Nils Forsblom: TenFarms is a mobile app developer. We are in Los Angeles and San Diego, and I go between the two cities. It was the guy we'd outsourced as CEO. What happened there?

Mobile 233
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Interview with Dave Fink and Jonathan Neddenriep, Postie

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Is there a way you can make direct mail perform more like digital advertising channels? Los Angeles-based Postie (postie.com), backed by Bonfire Ventures and Crosscut Ventures, is applying machine learning and other techniques to direct mail. We build on those audiences, and find others that look alike. What is a print cloud?

CTO Hire 100
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63 Los Angeles Entrepreneurs To Be Proud Of

SoCal Delicious

63 Los Angeles Entrepreneurs To Be Proud Of By mario on May 2, 2012 in Features , grid. Features like this, as well as our daily interviews wouldn’t be possible without the amazing support of our sponsor eMinutes – a law firm here in Los Angeles that focuses on helping entrepreneurs structure their companies. Subscribe to RSS.

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8 Key Rules for Starting a Business on a Shoestring

Startup Professionals Musings

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising.

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