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Interview with Kanaan Jemili, uCast Global

socalTECH

In a world of digital video, whats the best way to distribute and monetize that streaming video content? San Diego-based uCast Global (www.ucastglobal.com), backed by Gary Winnick, is looking to tackle that entire area of content distribution, and is led by startup veteran Dr. Kanaan Jemili. Thats what uCast is all about.

Content 113
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286
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Interview with Bryan Biniak, Connected Travel

socalTECH

We're applying that same platform and are now using it for information, commerce, and advertising in vehicles. We had an advanced application development and innovation team. We had a new tablet we had developed back in 2007, and we were asked to come up with concepts to drive cellular usage. That's the hard part.

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Interview with Hamilton Chan, PaperLinks

socalTECH

Hamilton Chan is founder of Los Angeles-based PaperLinks (www.paperlinks.com), a new startup which is developing mobile applications which take advantage of QR codes--the 3D barcodes which are cropping up everywhere--to help users marketers go beyond just linking those codes to web pages, but also to power social applications.

Startup 233
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. I’ll explain in detail below.

Mobile 282
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. An obvious example that comes to mind is Roger Ehrenberg, whose fund Information Arbitrage , is looking at companies in these categories.