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TenFarms Gets $2.7M For Smartphone Advertising Software

socalTECH

Los Angeles-based TenFarms , the mobile application development startup headed by Nils Forsblom, announced this morning that it has raised $2.7M in an angel funding round, to launch a new mobile advertising product called Adtile to the market. TenFarms did not disclose the names of those angel investors.

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Why recurring revenues increase your company’s value

Berkonomics

Application developers once considered their products as licensed in what would closely be allied to a single sale. Content providers found the same thing when many found that they could charge a subscription fee instead of relying just upon advertising. The massive shift in revenue models in recent years. Paying for content.

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Why Hopscotch Is Behind Your Favorite Mobile Sports App, with Laurence Sotsky

socalTECH

Hopscotch, led by Laurence Sotsky , has built software which enables sports teams, venues, and others to rapidly create mobile apps for their fans. Laurence Sotsky: I've been working in the software-as-a-service space for some time, in medium-sized, venture capital backed companies. Finally, what's the big goal for you now?

Mobile 162
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Punchcard Rolls Out Nationally

socalTECH

Pasadena-based Punchcard , the mobile application developer which develops loyalty programs for retailers, said today that it is now available nationwide, after a debut in Southern California earlier this year. Punchcard is led by Andy Steuer, and has raised $1M in funding so far for its efforts. READ MORE>>.

Idealab 154
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286
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It’s Morning in Venture Capital

Both Sides of the Table

There are obvious reasons the industry has had less-than-desirable returns, including: massive over-funding of the sector, huge increases in inexperienced venture capitalists that took a decade to peter out, and the massive correction in the value of the public stock markets that closed many exit opportunities for half a decade.

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. It isn’t written by them or any marketing department – so please take it for what it is. I’ll explain in detail below. Enter Burstly. I like that.

Mobile 282