InfoChachkie
MARCH 3, 2011
In the spirit of the “land grab” mentality of the day, we emphasized usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. In fact, the lessons we learned allowed us to effectively convert the majority of our 50,000 free GoToMyPC Beta users into paying customers.
Both Sides of the Table
FEBRUARY 7, 2010
My first company launched in 1999 and we were offering a SaaS document management in the cloud (we were called ASPs back then). Traffic.com sold 10-second in-content advertising spots to local TV broadcasters. The exact same team had worked on 2 previous customer service startups (and 1 non-CS product). Another example.
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Frank Addante
MAY 24, 2007
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. This new company is in the Internet advertising (technology) space. ► August (3) Venture Capital - What's the rush?
Both Sides of the Table
FEBRUARY 17, 2010
App is one step forward, two steps back – In 1999 I launched my first company, BuildOnline, a SaaS-based (back then we were ASP’s) content management platform for large-scale engineering and construction projects. We evangelized to customer about the problems of on premise software. - You have a data problem.
Frank Addante
MAY 15, 2006
Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Internet advertising is good. L90 was the premier advertising network on the Internet.
Frank Addante
APRIL 16, 2007
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Recently, I have been looking very closely at the online advertising market. Inventing Stuff, Obviously Impossible?
Frank Addante
SEPTEMBER 25, 2006
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Rich Customers Target customers who will move fast and pay a premium for a unique offering. Zondigo, Inc. Startup 3.0:
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