InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. John Wanamaker.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MARCH 25, 2016

Marketing with long payback is precisely what requires venture capital. In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM. It would take 2 years to catch up but believe me they have the capital to do so. Let me be very direct. Efficiency?

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

MAY 15, 2010

Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Google was clear that they WOULD NOT go into this business. They were a juggernaut and Google was a small company. But obviously Google won the war.

Competition 350

Competition Idealab Product CitySearch 350