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Ad.ly Finds $2M More

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Los Angeles-based celebrity advertising firm Ad.ly more in funding, from GRP Partners and Siemer Ventures. helps match up celebrities with social media advertisers. CEO Walter Deph says that the company is really focused on driving engagement with brands and leveraging the real-time conversations on social media.

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YieldMetrics Harvests $1.7M For Ad Analytics

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Online advertising firm YieldMetrics said Thursday morning that it has raised $1.7M in funding, which was led by GRP Partners, and also included Baroda Ventures , Bertelsmann Digital Media Investments , Daher Capital , Double M Capital , Karlin Ventures , Launchpad LA, as well as angels. READ MORE>>.

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Ad.ly Confirms Funding

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Los Angeles-based social, celebrity advertising startup Adly confirmed the company''s recent $2M funding round today, officially announcing the funding from GRP Partners and Siemer Ventures. adly venture capital funding social celebrity advertising' The firm disclosed the funding last week. READ MORE>>.

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GumGum Snags Amazon Vet For Sales Efforts

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GumGum , the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. According to GumGum, Matt Weisbecker has been appointed Vice President, Western Sales for GumGum, a new position for the company. Weisbecker was previously.

Sales 178
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Gradient X Finds $3.75M For New Mobile Ad Play

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A trio of online advertising vets are heading up a new, mobile advertising firm, Gradient X , which said this morning that it has raised $3.75M in a seed financing round. The firm said it will provide a demand side platform focused on advertising on mobile media. READ MORE>>.

Mobile 140
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GumGum Names Winders Marketing VP

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Los Angeles-based GumGum , the provider of in-image advertising technology, said this morning that it has named Tony Winders as its Senior Vice President of Marketing. Winders also served at ValueClick Media, and was a pioneer in the interactive agency world, having founded iAgency back in 1995. GumGum is venture backed by.

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RingRevenue Names EVP Sales

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Santa Barbara-based RingRevenue , the pay-per-call advertising firm headed by Jason Spievak, announced today that it has named Monty Hudson as the firm's Executive Vice President of Sales. Hudson joins the firm from AudienceScience, where he was VP of Sales and Media. Tags: ringrevenue executive call internet advertising.

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