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Rubicon Signs New York Advertising Firm

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Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.

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This Week in VC with Jim Armstrong of Clearstone

Both Sides of the Table

Had a great chat with Jim Armstrong who is a General Partner at Clearstone Venture Partners today on TWiVC. Clearstone currently invests out of a $200 million fund based in LA with offices in Menlo Park and in India. Segment One: Jim’s background and Clearstone’s investment strategy. LivingSocial. AppDynamics.

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Thanks to socalTECH's Sponsors and Advertisers!

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Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Clearstone Ventures (www.clearstone.com). Advertisers. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network. professionals?

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Rubicon Project Buys SiteScout

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Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

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Rubicon: CPMs Up For Ad Publishers

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Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Publishers use Rubicon's services to increase their take from so-called "remnant" ad networks. READ MORE>>.

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Rubicon Serves Up A Trillion Display Ads

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Rubicon Project's services are used by web publishers to pick the best ad networks to run on a specific page of their site, based on the return predicted from that ad network. Rubicon is venture backed by News Corporation, Clearstone Venture Partners, IDG Ventures Asia, Mayfield Fund, NBC Universal's Peacock Equity Fund and Jarl Mohn.

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Rubicon Project Raises $18M, Buys Fox Audience Network

socalTECH

Rubicon said that the new funding round came from News Corporation, Clearstone Venture Partners, IDG Ventures Asia, Mayfield Fund, NBC Universal's Peacock Equity Fund and Jarl Mohn. Tags: rubicon project news audience network merger acquisition venture capital advertising. The new funding brings Rubicon's total funding to $60M.