Tech Zulu Event

DECEMBER 4, 2014

Twitter’s initial access to its analytics dashboard was just limited to advertisers, Twitter card publishers, and verified users. Why does twitter analytics considered as the “Holy Grail” for every content marketer? It provides key metrics that allow you to have a better understanding of your tweets. Let’s take a look.

Content 93

Content Marketing Social Media Journal 93

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Media 95

Media Framework Social Media Metrics 95

Tech Zulu Event

JULY 26, 2013

Squabbler, a video engagement platform for web and mobile publishers has launched new features and the next generation of its video engagement platform in a move that will power engagement for sports, entertainment and news publishers a like. Customized content. Watch video metrics, track performance.

Metrics 79

Metrics Platform Content Web 79

Startup Professionals Musings

APRIL 13, 2019

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Spend your time and money on other platforms. Pick the right platform for your business. Return-On-Investment metrics are not new, but the tools are different.

Social Media 79

Social Media Media Invest Platform 79

Startup Professionals Musings

OCTOBER 2, 2013

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Spend your time and money on other platforms. Pick the right platform for your business. Return-On-Investment metrics are not new, but the tools are different.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Marketing 100

Marketing Social Media Framework Media 100

Tech Zulu Event

JULY 31, 2014

The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce.

Media 84

Media Technology Truecar Southern California 84

Startup Professionals Musings

MARCH 8, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Spend your time and money on other platforms. Pick the right platform for your business. Return-On-Investment metrics are not new, but the tools are different.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

APRIL 9, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Spend your time and money on other platforms. Pick the right platform for your business. Return-On-Investment metrics are not new, but the tools are different.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Media 101

Media Marketing Startup Framework 101

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Includes content mobile guides, ie. It’s awesome. The deals we quickly went through are: 1.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

JUNE 1, 2011

One of the biggest forces that has emerged in the Internet in recent years has been crowdsourcing, the way the web has empowered users to drive the creation of content and information online. It's a very flexible, open platform, and is pretty open ended. Right now, we are running targeted ads using ad networks or whatnot.

Startup 195

Startup Platform Sites Java 195

Startup Professionals Musings

AUGUST 22, 2012

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Spend your time and money on other platforms. Pick the right platform for your business. Return-On-Investment metrics are not new, but the tools are different.

Social Media 95

Social Media Media Startup Platform 95

Startup Professionals Musings

JUNE 18, 2011

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Spend your time and money on other platforms. Pick the right platform for your business. Your Twitter YouTube messages better match your print advertising message.

Social Media 93

Social Media Media Entrepreneur Platform 93

Tech Zulu Event

APRIL 1, 2015

Eighty percent of these business owners serve as their own webmasters with Facebook as their primary advertising platform. Pull your audience with content. With online marketing, marketers produce great content to pull the audience towards their brand. Post content that puts emphasis on what your brand stands for.

Guide 40

Guide Social Media Content Advertising 40

Tech Zulu Event

SEPTEMBER 13, 2011

We focus on developing strong distribution channels through social media, search, blog outreach and email programs to accelerate the discovery, sharing and engagement with Funny Or Die content. How much of FOD advertising is focused on the internet rather then more traditional channels? Funny Or Die doesn’t do any advertising.

Sites 61

Sites Marketing Social Media Social Network 61

socalTECH

OCTOBER 15, 2015

What would be interesting, is when the non-endemic sponsors and brands start to get into advertising and positioning in e-sports, such as the Toyotas, the Hyundais, the Allstates and State Farms, the McDonalds. At Crosscut, we tend to invest in platforms. There are some big, multi-million dollar brands in this. READ MORE>>.

Riot Games 100

Riot Games Southern California Invest Mobile 100

Tech Zulu Event

MAY 9, 2014

Famebit is the world’s first full service platform to connect brands and marketers to Youtube content creators. In seed stage funding, we’re often told that the investments are ultimately about the people/teams, and not necessarily the metrics. Their solution is ingenius in its design.

Startup 111

Startup Mobile Commerce Education 111

socalTECH

SEPTEMBER 30, 2009

For us, digital media means consumer Internet, online advertising, mobile, gaming, and most importantly--this is Rick and my background--next generation infrastructure to support consumption of this media. Brian Garrett: It's analytics, it's delivery platforms, it's optimization of technology facilitating compression to delivery of video.

Southern California 153

Southern California Startup Palomar Rustic Canyon 153

Tech Zulu Event

APRIL 14, 2014

Matt Weghorst: Cojoin is a data integration platform. We find that there’s all this really specialized software, software as a service, certain platforms, and different places you can do marketing; all of those have their own sets of data. Is it only a web-platform or will there be a mobile-version?

Startup 85

Startup Southern California Mobile Software 85

SoCal CTO

NOVEMBER 10, 2009

We are creating a platform that enables users to play instant games and apps directly on the computer desktop. and also to local advertisements. My guess is that will be the case with a lot of different kinds of content and applications. What are you working on now? I know you are still in stealth, but what can you tell us.

Product 150

Product Entrepreneur Social Media Google 150

Both Sides of the Table

MARCH 25, 2016

The metrics were good but we wondered how much better they would be when we expanded our product. No platform is naïve enough to allow an outsider to grow enormously large in their ecosystem without an appropriate tax or benefit to them. Will a third-party pay (advertisers, data companies)? It it just more time that they save?

Startup 150

Startup Marketing Study SEO 150

Tech Zulu Event

MARCH 25, 2014

Well, thanks to a fantastic partnership with the good people at crowd fun ding platform, Indiegogo , we were able to do just that! James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements. Savannah Peterson – Shapeaways , the social platform for 3D printing.

Entertainment 99

Entertainment Google Entrepreneur Course 99

Both Sides of the Table

JUNE 12, 2010

Content, of course, is the same!]. Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. Metrics: 50mm users (up from 40mm in Dec 2009), -Competition includes: Spotify , Last.fm. Total raised: $129.0mm.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Startup Professionals Musings

JUNE 15, 2016

Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums. It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches? Create and leverage engaging and relevant content.

Marketing 58

Marketing Startup Social Media Newsletter 58