Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

socalTECH

OCTOBER 16, 2008

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. magnify360 provides software which automatically adapts web pages to individual visitors, to tailor and personalize the web content those users see. READ MORE>>

Advertising 100

Advertising Tool Yahoo Google 100

Tech.Co

AUGUST 11, 2017

It’s a departure from vanity metrics and irrelevant, general content that fails to create authentic connections with consumers. Join us to meet leaders at the intersection of content, PR, social, and advertising and hear how others navigate this transformation. Click through to request your invite!

Los Angeles 70

Los Angeles Angel Metrics Content 70

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Once we had what we thought was the answer, in allowing for display advertising on these sites. a month for a subscription.

Metrics 207

Metrics Sites Advertising Web 207

socalTECH

JUNE 25, 2013

Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. Media Design Group has been working with Dollar Shave Club to measure how well TV advertising is working for the company. READ MORE>>.

Dollar Shave Club 171

Dollar Shave Club Advertising Media Design 171

Tech Zulu Event

DECEMBER 4, 2014

Twitter’s initial access to its analytics dashboard was just limited to advertisers, Twitter card publishers, and verified users. Why does twitter analytics considered as the “Holy Grail” for every content marketer? It provides key metrics that allow you to have a better understanding of your tweets. Let’s take a look.

Content 93

Content Marketing Social Media Journal 93

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 126

Social Media Media Startup Platform 126

Tech Zulu Event

NOVEMBER 28, 2011

Noah has what I believe he called “Thank You metrics”. If you are worried about spam, or people not opening your emails, the actual concern is that your company isn’t providing solutions, aka content, your email subscribers are looking for. Question is, how do we focus on community first when we have utility bills to pay.

Metrics 87

Metrics Email Startup Technical Review 87

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

DECEMBER 30, 2016

Most people have heard of Foursquare for local nightlife and Airbnb for rooms, but other nationally recognized sources for local services are still hard to find, including social media, local news, advertising, and event calendars. I still hear often the dream of a free service to users, supported by advertising, per the Facebook model.

Advertising 63

Advertising Content Social Media Satisfaction 63

Tech Zulu Event

JULY 26, 2013

Customized content. Done so by allowing them the ability to build and customize modules, embed them throughout their web properties, and identify quality user generated video content to publish through the Squabbler platform. Watch video metrics, track performance. Stage and settle debate.

Metrics 79

Metrics Platform Content Web 79

Tech Zulu Event

JULY 31, 2014

The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce.

Media 84

Media Technology Truecar Southern California 84

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

OCTOBER 2, 2013

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

APRIL 13, 2019

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 79

Social Media Media Invest Platform 79

socalTECH

JULY 8, 2009

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Steve Goldman: Ace Metrix is actually the first, on-demand measurement service of TV advertising effectiveness.

Advertising 100

Advertising Palomar Startup Customer 100

Tech Zulu Event

APRIL 1, 2015

Eighty percent of these business owners serve as their own webmasters with Facebook as their primary advertising platform. Pull your audience with content. With online marketing, marketers produce great content to pull the audience towards their brand. Post content that puts emphasis on what your brand stands for.

Guide 40

Guide Social Media Content Advertising 40

Startup Professionals Musings

APRIL 9, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 66

Social Media Media Tips Platform 66

Tech Zulu Event

SEPTEMBER 13, 2011

We focus on developing strong distribution channels through social media, search, blog outreach and email programs to accelerate the discovery, sharing and engagement with Funny Or Die content. How much of FOD advertising is focused on the internet rather then more traditional channels? Funny Or Die doesn’t do any advertising.

Sites 61

Sites Marketing Social Media Social Network 61

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. Includes content mobile guides, ie. Makes money by partnering with brands and marketers to publish location-triggered content. If you’re an entrepreneur make sure you watch the video for that segment alone. Foursquare.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Startup Professionals Musings

MAY 5, 2017

Provide online content that ranks you ahead of competitors. They expect to find you on the first result page from search engines, and position ranking is driven by relevant keywords, new content on a regular basis, and inbound and outbound site links. Make sure it has no negative implications in any foreign language or culture.

Social Media 57

Social Media Search Engine Optimization Startup Customer 57

socalTECH

JUNE 1, 2011

One of the biggest forces that has emerged in the Internet in recent years has been crowdsourcing, the way the web has empowered users to drive the creation of content and information online. We're not yet marketing or selling direct to advertisers, because we're really focused on growing and honing our platform. Thanks, and good luck!

Startup 195

Startup Platform Sites Java 195

Startup Professionals Musings

OCTOBER 18, 2010

Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Content is still king, so do the proper homework on what you blog, and the quality of the messages you deliver via social media. Implement metrics and analytics. Then set your goals. Pick your fit.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

MARCH 8, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For example, if your world is printers, your blogging messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

AUGUST 22, 2012

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 95

Social Media Media Startup Platform 95

Both Sides of the Table

OCTOBER 10, 2011

Each with its own head, its own financial reporting and its own content strategy, pricing strategy and marketing strategy. But creating better visibility for investors of the profitability of each unit and accountability for bosses of each to perform well according to differnet metrics is a good & important idea. No, probably not.

Netflix 287

Netflix Customer Custom Pricing 287

socalTECH

NOVEMBER 12, 2008

Once, is we've licensed content from sources, two, is companies can take control of their profile and customize their information, and three, we've harvested information off the Internet to augment the profiles. Because we have a large, structured database, we are using SEO to feed content to the search engines.

SEO 100

SEO Advertising Gogii Tech Coast Angels 100

Startup Professionals Musings

JUNE 18, 2011

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Your Twitter YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 93

Social Media Media Entrepreneur Platform 93

Tech Zulu Event

MAY 9, 2014

Famebit is the world’s first full service platform to connect brands and marketers to Youtube content creators. In seed stage funding, we’re often told that the investments are ultimately about the people/teams, and not necessarily the metrics. Their solution is ingenius in its design.

Startup 111

Startup Mobile Commerce Education 111

socalTECH

SEPTEMBER 30, 2009

For us, digital media means consumer Internet, online advertising, mobile, gaming, and most importantly--this is Rick and my background--next generation infrastructure to support consumption of this media. It's all that stuff that allows publishers and advertisers to better understand their user base and how to effectively monetize it.

Southern California 153

Southern California Startup Palomar Rustic Canyon 153

socalTECH

JANUARY 15, 2009

We also provide the consumer a slew of tools, that will help them upload their resume and manage their online identity, plus we also have a resume builder function, detailed metrics on exactly who is viewing their resume, and the ability to create and manage multiple versions of their resume. Are those resume public or private?

Startup 140

Startup Yahoo Sites Oversee.net 140

InfoChachkie

MARCH 2, 2010

Many collectors, whose primary goal was to complete their collections, were content to have an Excellent or even a Very Good card, which ensured broader demand for lesser grade cards. However, as the Internet advertising industry matured, it became populated with traditional media veterans who infused old-world jargon (e.g.,

Pricing 138

Pricing Advertising Marketing Startup 138

socalTECH

OCTOBER 15, 2015

What would be interesting, is when the non-endemic sponsors and brands start to get into advertising and positioning in e-sports, such as the Toyotas, the Hyundais, the Allstates and State Farms, the McDonalds. Medium and long term, I am excited to see how this involves into a true sport, bigger on every scale and metric than the NBA or NFL.

Riot Games 100

Riot Games Southern California Invest Mobile 100

Tech Zulu Event

FEBRUARY 5, 2014

The company hopes to prepare advertisers for varying screen sizes. Peter Csathy jumps in to answer questions about content. He doesn’t see many digital media VC firms in the space and makes it a point to invest in and work with companies who engage more deeply with content.

Startup 95

Startup Google Education Venture Capital 95

Tech Zulu Event

MARCH 1, 2010

It gets even easier if you use a content management system like WordPress or Blogger because of the use of commonly included page elements like headers and footers. That’s great if your goal is to have 5,000 hits (as the case may be with those looking for advertising revenue based on volume). Here’s what we learned: 1.

Google 68

Google eBook JavaScript Mahalo 68

SoCal CTO

NOVEMBER 10, 2009

and also to local advertisements. My guess is that will be the case with a lot of different kinds of content and applications. I'm working quite a bit with startups who are leveraging social media, but I'm finding it hard to predict success and metrics. I'm sure that you had to think about that at Google and United Online.

Product 150

Product Entrepreneur Social Media Google 150