Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. I recommend that you experiment to find the best sites for your business, with the majors including Twitter, Facebook, Instagram and YouTube.

Marketing 94

Marketing Social Media Technical Review Customer 94

Tech Zulu Event

DECEMBER 4, 2014

Twitter’s initial access to its analytics dashboard was just limited to advertisers, Twitter card publishers, and verified users. Why does twitter analytics considered as the “Holy Grail” for every content marketer? It provides key metrics that allow you to have a better understanding of your tweets. Let’s take a look.

Content 93

Content Marketing Social Media Journal 93

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales.

Media 95

Media Framework Social Media Metrics 95

Tech Zulu Event

SEPTEMBER 13, 2011

Patrick is the man behind all the marketing aspects of what could be called one of the funniest sites on the web. How do you market the Funniest site on the internet? How much of FOD advertising is focused on the internet rather then more traditional channels? Funny Or Die doesn’t do any advertising.

Sites 61

Sites Marketing Social Media Social Network 61

Startup Professionals Musings

DECEMBER 30, 2016

Most people have heard of Foursquare for local nightlife and Airbnb for rooms, but other nationally recognized sources for local services are still hard to find, including social media, local news, advertising, and event calendars. I still hear often the dream of a free service to users, supported by advertising, per the Facebook model.

Advertising 63

Advertising Content Social Media Satisfaction 63

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales.

Marketing 100

Marketing Social Media Framework Media 100

Both Sides of the Table

JUNE 12, 2010

Content, of course, is the same!]. How did they end up with such an irreverent site and what was their objective? Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Private, flash sales site focused on apparel goods (women, men and children).

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Tech Zulu Event

NOVEMBER 28, 2011

It’s the only site aside from Google I go to every single day so that I don’t miss out on an incredible offer. Noah has what I believe he called “Thank You metrics”. NOT because the founder of the company has an established credibility working for both Facebook and MINT when those companies were in infancy.

Metrics 87

Metrics Email Startup Technical Review 87

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales.

Media 101

Media Marketing Startup Framework 101

socalTECH

JUNE 1, 2011

One of the biggest forces that has emerged in the Internet in recent years has been crowdsourcing, the way the web has empowered users to drive the creation of content and information online. We're not yet marketing or selling direct to advertisers, because we're really focused on growing and honing our platform.

Startup 195

Startup Platform Sites Java 195

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. Includes content mobile guides, ie. Makes money by partnering with brands and marketers to publish location-triggered content. If you’re an entrepreneur make sure you watch the video for that segment alone. Foursquare.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Startup Professionals Musings

MAY 5, 2017

Provide online content that ranks you ahead of competitors. They expect to find you on the first result page from search engines, and position ranking is driven by relevant keywords, new content on a regular basis, and inbound and outbound site links. Make sure it has no negative implications in any foreign language or culture.

Social Media 57

Social Media Search Engine Optimization Startup Customer 57

Tech Zulu Event

APRIL 1, 2015

Eighty percent of these business owners serve as their own webmasters with Facebook as their primary advertising platform. Pull your audience with content. With online marketing, marketers produce great content to pull the audience towards their brand. Post content that puts emphasis on what your brand stands for.

Guide 40

Guide Social Media Content Advertising 40

socalTECH

NOVEMBER 12, 2008

Matthew Graczyk is founder of angel-backed Zubican (www.zubican.com)--saw a problem, which was the difficulty of finding suppliers for products for businesses--and decided to solve the problem, with a site specifically targeted at helping B2B buyers and sellers connect. Buyers are looking for content, and that content is increasingly online.

SEO 100

SEO Advertising Gogii Tech Coast Angels 100

socalTECH

JANUARY 15, 2009

Our startup interview this morning is with Josh Stomel , founder of ResumeBucket (www.resumebucket.com), a new web site that is focused on helping people share their resumes with the world. Stomel--who is bootstrapping the startup from his recruiting firm, NeoHire--explained the site to us. What's the idea behind the site?

Startup 140

Startup Yahoo Sites Oversee.net 140

Startup Professionals Musings

OCTOBER 18, 2010

Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Content is still king, so do the proper homework on what you blog, and the quality of the messages you deliver via social media. Implement metrics and analytics. Then set your goals. Pick your fit.

Social Media 95

Social Media Media Startup Blogging 95

Tech Zulu Event

MAY 9, 2014

Famebit is the world’s first full service platform to connect brands and marketers to Youtube content creators. In seed stage funding, we’re often told that the investments are ultimately about the people/teams, and not necessarily the metrics. Their solution is ingenius in its design.

Startup 111

Startup Mobile Commerce Education 111

socalTECH

SEPTEMBER 30, 2009

For us, digital media means consumer Internet, online advertising, mobile, gaming, and most importantly--this is Rick and my background--next generation infrastructure to support consumption of this media. It's all that stuff that allows publishers and advertisers to better understand their user base and how to effectively monetize it.

Southern California 153

Southern California Startup Palomar Rustic Canyon 153

Tech Zulu Event

FEBRUARY 5, 2014

For a full breakdown of each of our speakers’ backgrounds, visit our event info site ! The company hopes to prepare advertisers for varying screen sizes. Peter Csathy jumps in to answer questions about content. Bitcoin and the closure of nefarious exchange site, Silk Road.

Startup 95

Startup Google Education Venture Capital 95

Tech Zulu Event

MARCH 1, 2010

It gets even easier if you use a content management system like WordPress or Blogger because of the use of commonly included page elements like headers and footers. That’s great if your goal is to have 5,000 hits (as the case may be with those looking for advertising revenue based on volume). Here’s what we learned: 1.

Google 68

Google eBook JavaScript Mahalo 68

SoCal CTO

NOVEMBER 10, 2009

and also to local advertisements. My guess is that will be the case with a lot of different kinds of content and applications. I'm working quite a bit with startups who are leveraging social media, but I'm finding it hard to predict success and metrics. I'm sure that you had to think about that at Google and United Online.

Product 150

Product Entrepreneur Social Media Google 150

Tech Zulu Event

MARCH 25, 2014

This year, it being our third year in a row conducting on site interviews and live streaming, we definitely had to ensure this year’s lineup was up to snuff with the great ongoings of SXSW. James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements.

Entertainment 99

Entertainment Google Entrepreneur Course 99

Both Sides of the Table

MARCH 25, 2016

The metrics were good but we wondered how much better they would be when we expanded our product. SEO doesn’t just happen – it requires a content strategy, inbound links, relevancy, keyword strategies, etc. Will a third-party pay (advertisers, data companies)? It it just more time that they save? Efficiency?

Startup 150

Startup Marketing Study SEO 150