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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable.

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How To Make Money Like Facebook With Online Ads

Startup Professionals Musings

One of the most popular and least successful models I see in new business plans for startups is the so-called Facebook model, providing free services to users while collecting revenue from ads to offset costs and grow the business. It helps to understand how online advertising really works.

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Docstoc's Jason Nazar Talks About DocStore

socalTECH

Jason is also behind the popular "Startups Uncensored" events in Los Angeles, so we also pinged him on how those events have been going. We want to make sure the marketplace is for professional content, so we screen to make sure the seller is a professional or small business owner, or a startup or entrepreneur.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” John Wanamaker. It does not happen.

Customer 164
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Africa’s Largest and Fastest Growing Social Network | Interview with LAGbook’s Chidi Nwaogu

Tech Zulu Event

Today they say its Africa’s largest and fastest growing social networking utility with over 4,000 daily new sign-ups. TechZulu caught up with Chidi Nwaogu, co-founder and CEO brings you the energy behind the twin co founders. What inspired you to come up with LAGbook? What is LAGbook? Who are your mentors, role models?