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TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles

Tech.Co

TikTok is struggling to make a dent in the world of US and European ecommerce , and has now enlisted the help of a number of startups to try and reverse that trend and bring the Live Shopping craze sweeping Asia to other markets. TikTok Teams Up With Ecommerce Startups. Please verify before subscribing. A Mountain to Climb.

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7 Keys To Scaling Your Startup To Be The Next Unicorn

Startup Professionals Musings

When you see startups like SpaceX and Pinterest grow from a low valuation to a billion dollars in just a few years, it’s easy to assume that if you just keep doing what you are doing, you can get there as well. Of course, that means a mindset willing to give up much more equity, and taking on a whole new level of risk.

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8 Key Startup Drivers Bring Pleasure As Well As Sweat

Startup Professionals Musings

I’m fully convinced that both inspiration and perspiration are always required in a startup. Those at the other extreme don’t look up from the grindstone long enough to notice whether all their work is producing sweat equity or just sweat. Starting a business may be fun, but it’s not easy. Start even before the product is ready.

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Interview With Startup Boost, Matt Stodder and Blake Caldwell

socalTECH

What is Startup Boost , and how is it looking to help early stage startups in Los Angeles? We recently sat down with Matt Stodder , Co-Director of Startup Boost/Los Angeles, and Blake Caldwell , Global Director of Startup Boost, to learn more about the program, what it offers up to startups.

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6 Demands Of Today’s Me-Centric Customers On Startups

Startup Professionals Musings

The relationships are online, with influencers other than your advertising and promotions setting the trends, customers deciding where to buy, and how much they’re willing to pay. For example, at every Ritz-Carlton , employees are empowered to spend up to $2,000 per guest to overcome any negatives and make a stay more memorable.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

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9 Steps To Overcoming Your Biggest Startup Challenges

Startup Professionals Musings

Creating a startup, or managing any business, is all about problem solving. The Power of Self-Discipline ” that I believe will help entrepreneurs move up a notch in this category: Take the time to define the problem clearly. For example, “sales are too low” may mean strong competitors, ineffective advertising, or a poor sales process.

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