Remove Advertising Remove Course Remove Startup Remove Technical Review
article thumbnail

How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

I’ve written a lot about recruiting and hiring at startups including my controversial post on whom not to hire and my rapid response to the flame war. “We don’t have budget for that this year” “I don’t believe in social media advertising.” Not always, of course.

Sales 375
article thumbnail

Should Startups Focus on Profitability or Not?

Both Sides of the Table

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” Exec Summary: Most companies (98+%) in the world (even tech startups) should be very profit focused. One of them is profitability.

Startup 418
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Tips On Self-Promotion To Solidify Your Leadership

Startup Professionals Musings

Of course, how you do this effectively is critical. Your challenge is to fully promote your value in contexts like the following: Start with quantifying your results before ideas. Build and advertise yourself as a “brand” that is the best at what they do. Your first priority should always be to sell yourself.

Tips 121
article thumbnail

Entrepreneurs Are Needed To Make Web Searches Smarter

Startup Professionals Musings

If you are the first to deliver this, your startup might be the next Google! Technology environment savvy. In today’s mobile hardware environment, that means able to set up meetings, convert text messages to voice, find contact information quickly, and search the Web intelligently for outside info.

Web 152
article thumbnail

10 Keys To A Credible and Trusted Internet Web Domain

Startup Professionals Musings

In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Set up an award, and show winners. People buy from people.

Web 117
article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. The start of marketing is figuring out a market need and a way to solve that need better than anybody else.

Marketing 379
article thumbnail

10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Of course, everyone is happy when the numbers keep going up, but the data needs to be mined constantly for deeper meanings and trends. Customer loyalty and retention.

Metrics 100