Remove Advertising Remove Course Remove Help Remove Search Engine Optimization
article thumbnail

Stealth Mode Entrepreneurs Only Increase the Risk

Startup Professionals Musings

Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast. Here are seven ways this can actually help your startup efforts, rather than hurt them: Initiate media interest. Find your real competitors.

article thumbnail

8 Key Rules for Starting a Business on a Shoestring

Startup Professionals Musings

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising. Building the prototype can be fun.

Startup 108
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Reasons For Your Startup to Skip Stealth Mode

Startup Professionals Musings

Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast. Here are six ways this can actually help your startup efforts, rather than hurt them: Initiate media interest. Find your real competitors.

Startup 101
article thumbnail

Why It’s Not Healthy To Be A Stealthy Startup

Startup Professionals Musings

Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast. Here are some of the ways this can actually help your startup efforts, rather than hurt them: Initiate media interest. Tune your website.

Startup 91
article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill.

Custom 164
article thumbnail

Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

That is, of course, as long as what you are selling is the absolute best in your market.) Help a Reporter Out (HARO). Pay Per Click advertising. To learn how to advertise on Google to get traffic to your website or offline business read “ Advanced Google Adwords ” by Brad Geddes. Search Engine Optimization (SEO).

Custom 85
article thumbnail

Product Manager Entrepreneur Mark Geller

SoCal CTO

In addition, I do a few consulting projects on the side, in the areas of product strategy, search engine optimization, and intellectual property. How did it help you? FI and Adeo have already been helpful making introductions to several of the leading early-stage investors for casual gaming companies.

Product 150