Startup Professionals Musings

JULY 1, 2020

Of course, most of you expect that raising money will be difficult, as well as staving off competitors, and handling that occasional toxic customer. There is no way to predict where and how this will occur, but it should help to realize that it does happen, and you should not assume you are the cause.

Entrepreneur 122

Entrepreneur Startup Course Examples 122

Both Sides of the Table

DECEMBER 17, 2013

“We don’t have budget for that this year” “I don’t believe in social media advertising.” Not always, of course. Sales & post-sales support: One of the most important roles the CEO can play is to help you in the sales cycle and even in post sales. It’s too strategic.

Sales 375

Sales Technical Review Organization Case Study 375

Berkonomics

AUGUST 2, 2018

Here are a few examples to help you. Competing on price alone is the most dangerous strategy of all, since other well-capitalized players can easily join the competition merely by dropping prices upon existing products, of course at the expense of its previous positioning as described above. Or quality and service?

Pricing 226

Pricing Competition Examples Class 226

Startup Professionals Musings

AUGUST 17, 2022

Of course, how you do this effectively is critical. Build and advertise yourself as a “brand” that is the best at what they do. Use social media to show a positive presence, communicate with people in similar positions, and build relationships with people who can help you. Help people, and they will help you.

Tips 121

Tips Social Media Mentor Technical Review 121

socalTECH

APRIL 10, 2018

What is Startup Boost , and how is it looking to help early stage startups in Los Angeles? It's a term to help people understand that we're here to help companies get ready to scale. We do that by galvanizing the community to help out. They're willing to give their time, a few hours a week, to help out startups.

Startup 172

Startup Seed Funding Mentor Ideas 172

Both Sides of the Table

MARCH 12, 2016

Any which way, Snapchat has large “reach,” which is a key measure for any advertiser. Reach matters to advertisers for an obvious reason. Immediacy is tremendously important in advertising. That’s why live TV events are great for advertisers. There is also a reported 8 billion videos viewed per day.

Snapchat 150

Snapchat Advertising Media Platform 150

Startup Professionals Musings

MARCH 20, 2021

The Power of Self-Discipline ” that I believe will help entrepreneurs move up a notch in this category: Take the time to define the problem clearly. For example, “sales are too low” may mean strong competitors, ineffective advertising, or a poor sales process. Select a solution, any solution, and then decide on a course of action.

Startup 156

Startup Entrepreneur Sales Course 156

socalTECH

OCTOBER 4, 2012

Los Angeles-based CreatorUp (www.creatorup.com) wants to help aspiring online video producers with an online web education series. We teach through video tutorials, with courses around specific sites, like how to make content for FunnyorDie, taught by one of the staff writers from FunnyOrDie. It's a hands-on kind of education.

Web 187

Web Content Startup Education 187

Startup Professionals Musings

SEPTEMBER 22, 2022

Of course, you can’t possibly brand yourself if you don’t know who you really are. Oprah Winfrey was helped in her career by her relationship with Barbara Walters. To accelerate revenue and profit growth, you need innovative marketing strategies that go well beyond conventional advertising and distribution.

Marketing 133

Marketing Customer Custom Outsource Development 133

InfoChachkie

JUNE 16, 2016

To my surprise, when I told the Dean that I was learning nothing from the Core courses, he simply asked me what I wanted to take. I have included UCSB’s catalog course numbers in the event a student is interested in learning more about a particular class. This list is intended to cover non-obvious courses relevant to entrepreneurs.

Entrepreneur 100

Entrepreneur Class Course Writing 100

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. While traditional methods (PR, advertising, events, seminars) and online methods (SEO, SEM, social, referral marketing) are well understood by most companies there are many methods that are less well publicized. It’s worth a quick read. Underbelly.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

JULY 10, 2015

While you are doing all this work, of course, you need deep pockets to fund all your efforts, content and growing website hosting fees. It helps to understand how online advertising really works. For the advertiser, this is the cost-per-click (CPC) model. Get paid every time an ad is displayed on your site.

Advertising 99

Advertising PPC CPC Sites 99

socalTECH

APRIL 21, 2017

Georg Richter , CEO and founder of OceanX (www.oceanx.com), tells us how he's applying what he learned in many years of experience in direct selling, most recently as President and COO at Guthy Renker, to help large CPGs decode how to succeed in creating their own, physical subscription businesses. How did you get into this?

Startup 145

Startup Product Customer Custom 145

Startup Professionals Musings

OCTOBER 9, 2020

Of course, as you work with contract players, explore the potential for a long-term relationship, and wait until your organization matures to pursue career positions. Freelancers and consultants have to demonstrate results, without training and mentoring, so they can help you more quickly and probably at a lower total cost.

Competition 168

Competition Startup Demand Training 168

socalTECH

MARCH 28, 2014

Los Angeles-based mobile advertising company Airpush has quietly grown to around $100M in annual revenues, according to a recent ranking from Forbes--a big surprise, as the company was completely bootstrapped by founder Asher Delug , who eschewed the usual use of venture capital and private equity to build a company to those revenue levels.

Startup 196

Startup Mobile Advertising Organization 196

Startup Professionals Musings

DECEMBER 2, 2018

There are people you only recognize on the street, business friends, and then close friends whom you can always count on to help. You need something specific from the other person – a loan, or product order, or help solving a problem. Of course, relationships seldom fit neatly into a given level. Marty Zwilling.

Startup 93

Startup Guide Help Course 93

InfoChachkie

AUGUST 7, 2013

Once WalMart has helped you establish your brand, it will then be possible to sell premium products via other channels, such as boutique shops or even directly to consumers. As I write this article, Crash Course stands at 83% of its pledge goal, with nearly 10,800 fans funding the show''s production costs for its upcoming season.

Course 190

Course Advertising Social Media Content 190

InfoChachkie

FEBRUARY 10, 2014

In the course of dominating their initial direct response market, a number of enterprise-level advertisers began using Invoca''s unique marketing platform in ways the company had not foreseen. This unintended use of their technology caused the company to modify their product set to better accommodate large, brand-focused advertisers.

Technical Support 250

Technical Support Marketing Advertising SaaS 250

Startup Professionals Musings

NOVEMBER 2, 2016

There are people you only recognize on the street, business friends, and then close friends whom you can always count on to help. You need something specific from the other person – a loan, or product order, or help solving a problem. Of course, relationships seldom fit neatly into a given level. Marty Zwilling.

Startup 97

Startup Guide Help Course 97

Tech.Co

JANUARY 15, 2018

Our dream went beyond monthly cocktail events, and together we created a new vision for how we could help innovators everywhere. Our model evolved over time as the landscape changed, from ticket sales and sponsorships to online advertising, content marketing, and consulting.

Media 175

Media News Organization Content 175

Tech Zulu Event

DECEMBER 22, 2012

From a complex problem, a simple solution was found; work directly with developers and publishers to help them reach the demographic that’s most likely to utilize their software. In addition to all of that, Stacksocial helps people discover their inner geek by offerings educational courses too.

Software 84

Software Web Design Pricing Course 84

Startup Professionals Musings

MAY 6, 2020

Others pivoted quickly based on customer need changes, rather than just spending more money on advertising and charging ahead. Of course, this vision must be continually tuned by new customer trends and technology arrivals. I still see many businesses who let current challenges lead them on a random walk into or out of the future.

Startup 124

Startup Customer Custom Statistics 124

Startup Professionals Musings

DECEMBER 15, 2017

In my experience, turning difficult customers around is more art than science, but it does help to understand all the ways they can be frustrating. These authors are experts on customer service and customer experience, having helped hundreds of companies of all sizes. This is called the expectation gap.

Customer 89

Customer Custom Demand Pricing 89

Tech Zulu Event

APRIL 1, 2013

Learning experience includes: on-demand online video tutorial courses, live video-conference workshops, as well as individual online consultations, live workshops, and group programs. Creators can take any course of interest on-demand by purchasing it through our website. How does it work? Take us through your features?

Web 93

Web USC Course Guide 93

Both Sides of the Table

MARCH 12, 2013

He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television. The feedback was always universal, “that was the most helpful marketing meeting I’ve every had.” Natural mentors – a desire to help. ” I always felt the same.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

Both Sides of the Table

SEPTEMBER 15, 2013

If you want to be a YouTube MCN producer the problem is compounded by the fact that of course the talent needs to make money as well. Of course it’s a competitive market so MCNs competing for top talent not only compete on rev share to talent but also to services that they provide talent. Sound interesting? Back to video.

Networking 366

Networking Media Content Customer 366

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. He began programming courses at UCLA while in high school and went on to earn a B.S. Though competitors have sprung up, Tanz welcomes the competition to help define the market.

Advertising 98

Advertising Santa Monica Startup Content 98

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

Both Sides of the Table

JANUARY 14, 2014

Of course that website isn’t completely up to date but it’s a great resource for seeing the overall picture. Of course unsolicited spam has very low open rates and is filtered by the major providers. The reduction in screen size has made the economic model of Internet advertising totally inefficient.

Email 339

Email SaaS Venture Capital Google 339

Tech Zulu Event

APRIL 29, 2013

Have a student or trainee failing a certain part of the course? Create an extra quiz or class to help them understand. Because of this outlook, customers are giving word-of-mouth advertisement for ProProfs. Creating an online class or tutorial is simple on ProProfs. It is giving them more business and a growing customer base.

Tool 77

Tool Class HTML Course 77

Startup Professionals Musings

OCTOBER 15, 2012

Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast. Here are seven ways this can actually help your startup efforts, rather than hurt them: Initiate media interest. Find your real competitors.

Entrepreneur 101

Entrepreneur Search Engine Optimization Startup News 101

Tech Zulu Event

DECEMBER 4, 2014

Twitter’s initial access to its analytics dashboard was just limited to advertisers, Twitter card publishers, and verified users. Will it be able to help brands market themselves better in social media? And of course, see how photos, videos, and links affect your tweet engagement. But what does this mean for marketers?

Content 93

Content Marketing Social Media Journal 93

socalTECH

APRIL 30, 2018

For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. The product is in the early stages, but it's really showing huge promise.

Santa Barbara 113

Santa Barbara High Tech Outsource Development Startup 113

Startup Professionals Musings

JANUARY 27, 2013

There are people you only recognize on the street, business friends, and then close friends whom you can always count on to help. You need something specific from the other person – a loan, or product order, or help solving a problem. Of course, relationships seldom fit neatly into a given level. Marty Zwilling.

Entrepreneur 92

Entrepreneur Startup Guide Help 92

SoCal CTO

JANUARY 28, 2010

So my flip suggestion was actually not all that helpful. Craigslist - He also considered advertising on Craigslist, but again was concerned about quality. The LA CTO Forum , which I help organize, has more than 100 Software/Web CTOs from all sorts of companies. It’s a pretty active, but very private network.

Web Development 167

Web Development Los Angeles Web Develop 167

Frank Addante

MAY 24, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. This new company is in the Internet advertising (technology) space. ► August (3) Venture Capital - What's the rush?

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Unpaid Search – Never pay a consultant to help you achieve a higher search ranking. John Wanamaker. They are paid nothing for simply displaying the ad.

Customer 164

Customer Custom Advertising SEM 164