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Have you heard? Eyeballs aren’t everything.

Berkonomics

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Once we had what we thought was the answer, in allowing for display advertising on these sites. And the numbers were staggering.

Metrics 296
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TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles

Tech.Co

TikTok is struggling to make a dent in the world of US and European ecommerce , and has now enlisted the help of a number of startups to try and reverse that trend and bring the Live Shopping craze sweeping Asia to other markets. By some metrics, certainly not. Please verify before subscribing. TikTok Teams Up With Ecommerce Startups.

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10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.

Metrics 100
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8 Tasks To Prepare You For Starting Your Own Business

Startup Professionals Musings

Of course, starting and running your own business comes with financial and personal risks, so I always recommend that you do your homework first, and follow some tried and proven strategies to improve your odds of success. Define key metrics to measure progress and success. Use comparable metrics for managing team member results.

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10 Key Metrics To Take a Startup to the Next Level

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Here is my selection of ten key metrics that every six-sigma joint like GE tracks without thinking, but too many small businesses only monitor haphazardly, if at all: Sales revenue.

Metrics 106
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6 Marketing Accelerators For Boosting Business Growth

Startup Professionals Musings

Of course, you can’t possibly brand yourself if you don’t know who you really are. Oprah Winfrey was helped in her career by her relationship with Barbara Walters. Proactively use metrics and customer feedback before a crisis hits, to recognize when a pivot or product adjustment is required.

Marketing 133
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Interview with Wes Nichols, MarketShare

socalTECH

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.