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Rebranding Should Be Driven By Growth, Not Desperation

InfoChachkie

In the course of dominating their initial direct response market, a number of enterprise-level advertisers began using Invoca''s unique marketing platform in ways the company had not foreseen. This unintended use of their technology caused the company to modify their product set to better accommodate large, brand-focused advertisers.

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How To Make Freemium Customers Generate Revenue For Your Startup

InfoChachkie

BuddyHelp was launched in this proto-Internet environment and was immediately used by businesses to provide hands-on technical support. At companies such as SaskTel, Gateway and Cablevision, customer support agents used BuddyHelp to access their customers’ computers and handle their technical support issues.

Custom 162
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Changing The Business Of Media Through Online Video, With Cenk Uygur

socalTECH

One of the folks in media who has been helping to define that shift is Cenk Uygur , the head of Culver City-based The Young Turks (www.tytnetwork.com), and online news and politics show. There, of course, trying to do my brand of independent programs on MSNBC ran into issues. Just do it. It doesn''t serve their audience.

Media 196
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The social Web in 2010: The emerging standards and technologies to watch

SoCal Delicious

Four aspects of social Web evolution So what kind of emerging standards and technologies are we seeing that can help address these issues? Of course, in terms of how it will impact us at home and ultimately in business, as we’ve seen with Enterprise 2.0, Novell was rated the top provider of Linux technical support.

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