socalTECH

OCTOBER 7, 2010

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Tags: burstly mobile advertising rifkin. Newtoy recently revealed it has had over 10 million downloads of its game.

Mobile 171

Mobile Services CPC GRP Partners 171

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What''s the story behind CampaignEQ?

Advertising 203

Advertising CPC Tool Startup 203

socalTECH

MARCH 21, 2013

Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. We're doing targeted advertising, including ads hypertargeted based on geolocation, and also doing local search on specific devices.

Mobile 224

Mobile CTO Hire CPC Web 224

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

FEBRUARY 1, 2011

That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. On the other side, we had about one third of our investments in early stage, technology driven companies. Is it difficult to find advertisers to match to sites? at that time.

Startup 162

Startup Content Advertising Sites 162

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. But I believe it’s a very comprehensive solution and our due diligence with large app developers confirmed as much. I’ll explain in detail below. Enter Burstly.

Mobile 282

Mobile Invest Company Companies 282

Tech Zulu Event

SEPTEMBER 4, 2012

Other people on the LAGbook Team include Josh Osemwegie (our Chief Financial Officer), Nosa Ilegbinehi (our Chief Publicity Officer), and Emmanuel Alugo (our Chief Technology Officer). We also raised fund for CPC advertising, which doubled sign-ups. At LAGbook, we rake in revenue through online advertising.

Social Network 100

Social Network Networking Advertising Startup 100