socalTECH
OCTOBER 7, 2010
Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Newtoy recently revealed it has had over 10 million downloads of its game. READ MORE>>.
socalTECH
MARCH 21, 2013
Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. If someone goes to a certain domain now, instead of seeing a CPC advertisement, we could instead offer them to download different apps.
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socalTECH
JUNE 28, 2013
How did you guys decide to shift from a consumer focused startup like Beachmint, to developing software tools? You can use it for anything, to do marketing attribution, for CPC, for social marketing, and internal campaigns and programs. What''s the hardest problem you had to crack in developing your software? READ MORE>>.
Both Sides of the Table
OCTOBER 8, 2014
Let me start with the obvious baseline that most people probably know instinctively: Los Angeles is the 3rd largest technology startup ecosystem in the US. billion in venture capital to LA’s technology startups and 2014 will shatter that figure. When you begin to peel back the onion some surprising data presents itself.
socalTECH
DECEMBER 15, 2010
One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. They can sell those ads on a CPM, CPC, or CPA basis. The software takes care of all of the optimization of that. At that point, your options are limited.
socalTECH
FEBRUARY 1, 2011
That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. On the other side, we had about one third of our investments in early stage, technology driven companies. I got that up and running, got a seed financing done, and got the technology built.
Both Sides of the Table
MARCH 30, 2010
Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. But I believe it’s a very comprehensive solution and our due diligence with large app developers confirmed as much. Optimization technology is not new.
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